Tag Archives: marketing

9 Dec/10

Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!

These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...

Posted in Digital Health | Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology | Leave a comment

6 Dec/10

International Showcase

By Sven Larsen (@zemoga) ...Because it does a "world" of good to look beyond our own borders for a little inspiration :-) BRASIL: Sanofi-Aventis Teardrops Mobile Application FRANCE: Asonor...

Posted in Digital Health | Tagged advertising, healthcare, innovation, international, marketing, Pharmaceutical | Leave a comment

3 Dec/10

“Real Time” Isn’t Just a Web Thing

Groundhog Day movie still courtesy of Sony Pictures Entertainment By Kimberly Reyes (@CommDuCoeur) Ladies and gentlemen, please put down your smartphones. Minimize Tweetdeck. Close that Google...

Posted in Social Media | Tagged approval, conference, conversation, current events, doctor, Google News, Google Wave, innovation, legal, marketing, News, patient, project, real-time web, regulatory, social media, Thought Leaders, Twitter | 1 Comment

2 Dec/10

Children and Disease Stigma – What Are We Doing To Teach Tolerance?

Image courtesy of Disney's Recess By Kimberly Reyes (@CommDuCoeur) As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or...

Posted in Social Media | Tagged adherence, adolescent, chronic condition, circle of care, communication, Communities, depression, disease, Education, engagement, epatient, Health, healthcare, innovation, management, marketing, MySpace, National Psoriasis Foundation, Pew Research Center, Pharma, pre-teens, research, social, social media, stigma, technology, teens, treatment, user needs | Leave a comment

1 Dec/10

Social Media Mining: Raw, Unfiltered Patient Insights Drive Innovation

Today's guest blog post comes from Chris Kelly, MEd, MA, Director of Health Education at HealthEd. Prior to HealthEd, Chris was director of education for the Alzheimer's Association and also served...

Posted in Social Media | Tagged Alzheimer's, barriers, caregiver, community, drivers, Education, healthcare, innovation, insight, journey, marketing, mining information, self-management, side effects, social media, symptoms, treatment | 1 Comment

11 Nov/10

The Gift of Present Thinking

By DJ Edgerton (@wiltonbound) Its the fourth quarter of the year, and we know what that means. Youre up to your eyeballs in Planning Documents and Forecasting Spreadsheets and Long-Range This and...

Posted in Social Media | Tagged campaign, change, client, forecast, marketing, planning, present, results, routine, spreadsheets, strategy | Leave a comment

10 Nov/10

Mother Knows Best

(Rest in peace, Barbara Billingsley...) By Kimberly Reyes (@CommDuCoeur) We learned something from reading the Wall Street Journals recaps from the recent TEDMED conference - well, we learned a...

Posted in Social Media | Tagged conference, conversation, decision, Dr. Oz, flu shot, healthcare, marketing, politics, TEDMED, vaccine, Wellness, women, WSJ | Leave a comment

9 Nov/10

eMedFusion’s Hans Wernke Talks About Physician Activity Online, and Optimizing Your Marketing Strategy

Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...

Posted in Social Media | Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Hans Wernke, marketing, online, Pharmaceutical industry, physician, strategy, Thought Leaders, videos | Leave a comment

5 Nov/10

The Pixels & Pills Blog Picks Up a Platinum MarCom Award!

Sponsored by the Association of Marketing & Communication Profesisonals, the MarCom Awards is one of the largest international competitions that rewards industry professionals for excellence in...

Posted in Digital Health, Social Media | Tagged award, Blog, breaking news, communications, competition, coverage, dialogue, digital Pharma, events, innovation, insight, marketing, News, recognition, social media, Twitter | Leave a comment

4 Nov/10

Talking to the CEO

By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...

Posted in Social Media | Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover | 1 Comment

29 Oct/10

Future Vision

By Dan Bobear (@dbobear) In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession,...

Posted in Digital Health | Tagged audience, brand, communication, community, connect, doctor, economy, engage, future, health advocate, innovation, leadership, listening, marketing, opportunity, patient, planning, promote, smartphone, Social network, strategy, technology | Leave a comment

28 Oct/10

The Science of Marketing to Women

By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...

Posted in Social Media | Tagged ads, awareness, business, commercial, Health care, marketing, Men, Old Spice, purchase decisions, targeted, women, word of mouth | 1 Comment