Tag Archives: Pharma
Digital & Pharmacies: What’s the Holdup?
We've often used our digital bully pulpit to chastise Pharma companies both big & small for their tardiness in adopting the latest digital tools and technologies. We've sounded the alarm more...
Posted in Digital Health
Tagged mobile, Pharma, pharma retailers, social media, User Experience
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Where Are the Pharma Superbowl Ads?
By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
Posted in Social Media
Tagged advertising, digital media, marketing, mass media, Pharma, social media
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What Pharma Could Learn from Mad Men
by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare...
Posted in Social Media
Tagged communication, Don Draper, healthcare, innovation, inspiration, Mad Men, marketing, Pharma, Pharmaceutical industry, social media, strategy, Trends
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Making the Case for Mobile in Healthcare
Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for...
Posted in Digital Health
Tagged conference, Conferences, events, Health, Health care, healthcare, marketing, mobile, Pharma, Pharmaceutical industry, strategy, technology, Trends
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Richmans Dear Jonathan Letter
By DJ Edgerton (@wiltonbound) Whod have thought we would see the day? Charlie Sheen leaving TWO AND A HALF MEN. Demi leaving Ashton. Kim Kardashian leaving Kris Humphries (ok that one, I did see...
Posted in Social Media
Tagged Dose of Digital, innovation, Jonathan Richman, marketing, Pharma, Pharmaceutical industry, Thought Leaders
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Why Aren’t We Talking About H-Commerce?
By Sven Larsen These days everyone is familiar with e-commerce. And our more social media savvy readers are probably all clued up on f-commerce (thats Facebook commerce folks). Ive even heard...
Posted in Digital Health
Tagged Digital Tools, h-commerce, hcommerce, Health care, healthcare, innovation, marketing, online resources, Pharma, Pharmaceutical industry, strategy, technology, Trends, user needs
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In Light of FDA Draft Guidance? Keep Going
by Briana Campbell (@MsMatchGirl) By now, youve all had time to review the FDAs draft guidance on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical...
Crowdsourced Science
by Russ Ward (@russcward) Can science becrowdsourced? Can medicine take advantage of the knowledge of the masses to leapfrog to advances? Can we use social media tools to cure disease? These are...
Posted in Social Media
Tagged Communities, crowdsource, crowdsourcing, FoldIt, Health, Health care, health tracking network, healthcare, John Mack, patient, Pharma, Pharmaceutical industry, science, SETI@Home, Trends
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Have You Evolved?
We recently chatted with Paul Simms, Chairman of eyeforpharma, the mastermind behind the ¢‚ǨÀúPharmasuiticus reps YouTube nature "documentary, which you may have seen doing the rounds in...
Can Pharma Harness Social Media for Product Research and Development?
by DJ Edgerton (@wiltonbound) The question seems almost nonsensical at first your Twitter followers may be really outstanding people, but theyre not organic chemists or researchers. And your...
Posted in Social Media
Tagged Compliance, data, digital strategy, Digital Tools, Education, engagement, epatient, FDA, information, innovation, Legal Issues, marketing, Pharma, Pharmaceutical industry, R&D, research and development, social media, Social network, strategy, technology, Trends, user needs
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The Case For Mobile in Healthcare
by Briana Campbell (@MsMatchGirl) "If it's not mobile, it won't work in 2012 and beyond," Jason Falls is quoted as saying in Awareness Networks 2012 Social Marketing and New Media Predictions....
Posted in Digital Health
Tagged BDI, case studies, Conferences, Education, events, innovation, mhealth, mobile, mobile apps, mobile healthcare, Pharma, Pharma industry, Pharmaceutical industry, roundtables, technology, Trends, User Experience, user needs
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Spotlight: Doing Social Right
by Briana Campbell (@MsMatchGirl) Weve spent a lot of this year (and last) talking about how pharma is running scared of social media. And weve spent some time telling them to just suck it up and...