Tag Archives: research
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Tagged because, capable, completely, creating, discover, dissertation, economical, enticing, perfect, research, researching
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Defining Moments: Arsenic-Based Life
As we come to the end of 2011, we also come to the end of our year-long Defining Moments series. Once a month, all this year, weve looked back at the biggest events from exactly 12 months prior,...
How Pharma Can Do More Than Worry About Patents
by Krissy Goelz (@krisgoelz) How do you market the new hotness when it is neither new nor hot anymore? Its a pressing issue for pharmaceutical companies, which have become increasingly dependent...
Posted in Social Media
Tagged drug development, drug discovery & development, drug patents, drugs, marketing, patent, patents, Patients, Pharma, Pharmaceutical industry, research
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Failing Forward
by Krissy Goelz (@krisgoelz) Anyone familiar with Discovery Channels hit show "Mythbusters will know co-host Adam Savages catchphrase, "Failure is always an option. As he explains, "Its not just...
Posted in Social Media
Tagged business, clinical trials, Education, fail, failure, Health, Health care, innovation, Pharmaceutical industry, R&D, research, strategy, technology, Trends, trials
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Carpe Diem!
By Dan Bobear (@dbobear) Looking around the business landscape just a year or two ago, economic uncertainty lingered in the air. There was hesitancy as far as the eye can see. Whether the issue...
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Tagged business, competition, economic crisis, economy, framework, future, investment, manager, outcome, possibility, product development, research, risk, strategy, uncertainty
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Generation Y and Health: Marketing to Millennials
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Social Media
Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology
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GUEST BLOG POST: Dr. Google Is In
Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...
Posted in Digital Health
Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility
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Defining Moments: May
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...
Posted in Digital Health, Social Media
Tagged airlines, change, competition, continental united, controversy, digital agency, drug discovery, finances, industry, maneuverability, merger, Mutiny Worldwide, network, pipeline, potential, prank, research, resources, savings, science, SoDA, strikes
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PHARMA 101: Roles and Responsibilities in the Online Conversation
This blog post is part of a crash-course series about the state of the healthcare industry, and the vital information that every pharma marketer needs to know. By Rob Kempton...
Posted in Social Media
Tagged business, community, conversation, credibility, discussion, expectation, Hospital, influence, information, medical practitioner, Patients, personal, perspective, Pharma, research, responsibilities, social media, stakeholders
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Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study
Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
Technology and Elderly Care
By Jason Brandt (@JasonDMG3) Just a decade or two ago, that headline would have meant something very different. It would conjure up memories of those "I've fallen and I can't get up" commercials...
Posted in Digital Health
Tagged caregiver, communication, elderly, entertainment, privacy, research, resources, retirement, safety, senior citizens, social media, technology
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