Tag Archives: ROI
7 Apr/11
Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
Posted in Social Media
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Tagged #dtc2011, Asaf Evenhaim, brand website, conference, Crossix, DTC National Convention, DTC Perspectives, events, Everyday Health, interview, Mike Keriakos, patient education, research, ROI, Video
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16 Mar/11
By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
Posted in Social Media
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Tagged #dtc2011, adherence, communication, convention, dialogue, doctor, DTC, e-patients, economy, Epocrates, event, Google Body Browser, healthcare, healthcare outcomes, individuality, information, medication, mobile, patient, patient compliance, patient literacy, personalization, Pharmaceutical industry, responsibility, ROI, University of Oregon
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2 Feb/11
Today's guest blog post comes from Aaron Cohan. Aaron Cohan is the Director of Strategic Solutions for Amerra, an award-winning medical visualization company. He works with life-science companies...
Posted in Digital Health
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Tagged animation, communication, content, healthcare, learning, Medicine, mobile, multi-channel, patient education, Patients, procedure, product launch, revenue, ROI, Sales, surgery, tablet, technique, technology, visualizations
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4 Nov/10
By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
Posted in Social Media
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Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover
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27 Sep/10
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
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Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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1 Jun/10
Today's post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical...