Tag Archives: ROI
Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study
Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
Issues in DTC: New Approaches to Patient Compliance
By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
Posted in Social Media
Tagged #dtc2011, adherence, communication, convention, dialogue, doctor, DTC, e-patients, economy, Epocrates, event, Google Body Browser, healthcare, healthcare outcomes, individuality, information, medication, mobile, patient, patient compliance, patient literacy, personalization, Pharmaceutical industry, responsibility, ROI, University of Oregon
Leave a comment
3D Visualization is Quickly Becoming the Preferred Communication Channel
Today's guest blog post comes from Aaron Cohan. Aaron Cohan is the Director of Strategic Solutions for Amerra, an award-winning medical visualization company. He works with life-science companies...
Posted in Digital Health
Tagged animation, communication, content, healthcare, learning, Medicine, mobile, multi-channel, patient education, Patients, procedure, product launch, revenue, ROI, Sales, surgery, tablet, technique, technology, visualizations
2 Comments
Talking to the CEO
By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
Posted in Social Media
Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover
1 Comment
What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
Leave a comment
Effectively Measuring Social Media ROI in Pharma
Today's post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical...
Posted in Social Media
Tagged communication, digital strategy, Digital Tools, Facebook, KPI, marketing, Pharma, ROI, social media, Trends
9 Comments