Tag Archives: Old Spice
The Science of Marketing to Women
By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
Posted in Social Media
Tagged ads, awareness, business, commercial, Health care, marketing, Men, Old Spice, purchase decisions, targeted, women, word of mouth
1 Comment
Viral Video
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more...
Posted in Social Media
Tagged community, content, humor, impressions, marketing, Old Spice, size, social networks, viral video, YouTube
Leave a comment
Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality
By Kimberly Reyes (@CommDuCoeur) Its no shock that on Monday, February 8, 2010, people were buzzing about the Superbowl game the day before. What was a surprise is that they werent necessarily...
Posted in Social Media
Tagged Amgen, celebrity, endorsement, FDA, IPhone, John Mack, Johnson, Johnson & Johnson, marketing, Novo Nordisk, Old Spice, personality, Pharma, Pharmaceutical industry, social media, Twitter, VNR, Wyeth, YouTube
2 Comments