Tag Archives: campaign
Marketing Advice from MTV’s Jersey Shore
By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...
Posted in Social Media
Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television
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Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Katie Couric Sits Down With Pixels & Pills To Talk About Stand Up 2 Cancer
Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding...
Posted in Social Media
Tagged anchor, campaign, CBS, celebrities, Clio Awards, community, contest, creativity, cure, events, Katie Couric, Pharmaceutical industry, scientists, Stand Up 2 Cancer, Thought Leaders, videos
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The Gift of Present Thinking
By DJ Edgerton (@wiltonbound) Its the fourth quarter of the year, and we know what that means. Youre up to your eyeballs in Planning Documents and Forecasting Spreadsheets and Long-Range This and...
Posted in Social Media
Tagged campaign, change, client, forecast, marketing, planning, present, results, routine, spreadsheets, strategy
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Getting The Most From Your Search Campaign
By Scott Neverett People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues....
Posted in Social Media
Tagged campaign, clinical trial, community, engagement, Google, multichannel, Patients, Pharma, research, search, SEO, social media, treatment, Web
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