Tag Archives: awareness
Today is International Rare Disease Day
While all the buzz this morning may be about last night's Oscar winners, it's a very important day for patients worldwide. Today is International Rare Disease Day, organized by EURODIS and the...
Posted in Social Media
Tagged awareness, collaboration, healthcare, patient, rare disease day, Thought Leadership
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The Science of Marketing to Women
By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
Posted in Social Media
Tagged ads, awareness, business, commercial, Health care, marketing, Men, Old Spice, purchase decisions, targeted, women, word of mouth
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Choosing a Spokesperson
Image courtesy of Discovery Health By Jessica Goldsmith Who is the voice of your organization? For most organizations, the company voice is reflected in marketing materials, public relations...
Posted in Social Media
Tagged advocate, awareness, brand ambassador, demographics, marketing, media training, messaging, objectives, Pharma, public relations, Sales, social media, spokesperson
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Are You Ready to Get UnNiched?
By Kimberly Reyes (@CommDuCoeur) Seth Godin wrote a blog post that identifies two kinds of schooling: one where "you learn technique, facts and procedures, and one where "you learn to see, learn...
Posted in Digital Health, Social Media
Tagged awareness, cause, change, charity, communications, Communities, conference, empower, event, Fard Johnmar, health policy, healthcare, innovation, Lung Cancer Alliance, marketing, Seth Godin, unNiched
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