Author Archives: admin

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What Pharma Could Learn from Mad Men

by Jason Brandt (@jasondmg3) Mad Men protagonist Don Draper works in the shows fictional advertising agency, but the challenges he faces are real, and not much different than what many healthcare marketers face on a daily basis meeting deadlines, incorporating … Continue reading

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Lean Digital Strategy

by Jason Brandt (@jasondmg3) Can two of the hottest organizational and operational trends from the last 20 years Lean Manufacturing and Six Sigma be adapted to pharma? Thats a trick question: They already have been, and quite successfully. But, how … Continue reading

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Making the Case for Mobile in Healthcare

Weve been writing a lot about the case for mobile in healthcare over the past couple of years. And were going to keep writing about it. With one quarter of US adults turning to their mobiles for healthcare information, its … Continue reading

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Conversation: Darshan Kulkarni on the FDA Draft Guidance

Last week Pixels & Pills’ editor Briana Campbell had the pleasure of sitting down for a Skype chat (so the quality is a little lower than our normal, professional videos) with Dr. Darshan Kulkarni (@FDALawyers) of the Kulkarni Law Firm … Continue reading

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