Tag Archives: communications
Social Media, Pharma and Politics
by DJ Edgerton (@wiltonbound) How much of a role does social media play in influencing policymakers? And how much of a role can or should marketing play in crafting those messages for...
Posted in Social Media
Tagged communications, elected officials, Facebook, FDA, patient needs, Pharma, Pharmaceutical industry, politics, social media, social networks, Twitter
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Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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Join P&P at BDI’s Mobile Healthcare & Communications: Case Studies and Roundtables!
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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The Pixels & Pills Blog Picks Up a Platinum MarCom Award!
Sponsored by the Association of Marketing & Communication Profesisonals, the MarCom Awards is one of the largest international competitions that rewards industry professionals for excellence in...
Posted in Digital Health, Social Media
Tagged award, Blog, breaking news, communications, competition, coverage, dialogue, digital Pharma, events, innovation, insight, marketing, News, recognition, social media, Twitter
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Thinking Doctors? Think Smartphones.
Photo courtesy of Fast Company By Sven Larsen (@zemoga) A recent survey investigated physicians use of smartphones, and how it fits in to their detailing preferences. Here are some of the top...
Posted in Digital Health
Tagged application, BlackBerry, communications, doctor, Droid, e-detailing, innovation, IPhone, prescriptions, smartphone, technology
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Vacation Series: Networking
By Sven Larsen (@zemoga) August means vacation - especially in the global world of pharma, many of our colleagues and clients are in Europe, where August holidays are even more common. But if a...
Posted in Social Media
Tagged business, communications, connections, events, marketing, networking, social, strategy
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Are You Ready to Get UnNiched?
By Kimberly Reyes (@CommDuCoeur) Seth Godin wrote a blog post that identifies two kinds of schooling: one where "you learn technique, facts and procedures, and one where "you learn to see, learn...
Posted in Digital Health, Social Media
Tagged awareness, cause, change, charity, communications, Communities, conference, empower, event, Fard Johnmar, health policy, healthcare, innovation, Lung Cancer Alliance, marketing, Seth Godin, unNiched
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