Tag Archives: women
Mother Knows Best
(Rest in peace, Barbara Billingsley...) By Kimberly Reyes (@CommDuCoeur) We learned something from reading the Wall Street Journals recaps from the recent TEDMED conference - well, we learned a...
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Tagged conference, conversation, decision, Dr. Oz, flu shot, healthcare, marketing, politics, TEDMED, vaccine, Wellness, women, WSJ
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The Science of Marketing to Women
By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
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Tagged ads, awareness, business, commercial, Health care, marketing, Men, Old Spice, purchase decisions, targeted, women, word of mouth
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Getting Answers
By Kristin Phillips (@klaphillips) Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other...
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Tagged ChickRx, cyberchondria, disease, Education, Google, Health, information, online, Pharma, physician, research, thought leader, WebMD, women
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Girls Get Real
By Danielle Bedard Think pharma and health-related topics cant be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of...
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Tagged credibility, demographic, experts, fitness, Health, humor, information, interactive, menopause, relationships, research, sexual health, useful, women
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