Tag Archives: brand
Trans-Media Storytelling
By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
Posted in Digital Health, Social Media
Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video
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Fostering an Effective Web Culture: Improving your Companys Website Value
By Jon Fisher (@jmfisher) If you build it, will they come? Increasingly for companies hoping to tap into the power of the Web, the answer is: Not without some serious thought and hard work. But...
Posted in Social Media
Tagged brand, channels, coding, communication, Google, marketing, results, strategy, web culture, website, Wordpress
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Defining Moments of 2010: February
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...
Marketing Advice from MTV’s Jersey Shore
By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...
Posted in Social Media
Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television
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Gerson Lehrman Group’s Jacquelyn Nicholson Helps Marketing & Brands Grow Their Strategies into New Media
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn't anything new in mobile technology and the discussion should be focused on understanding...
Communicating Culture through Social Media
By Mary Kate Hallahan Most people get their news through the Internet these days. That change has replaced the weekend ritual of picking up the Sunday Times not just for news, but to see if...
Posted in Social Media
Tagged brand, career site, classified, communicate, Communities, connection, culture, employment, internet, job, News, opportunity, Pharma, qialifications, salary, social media, story, success, talent, technology, Video
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Messaging Madness
By Jon Fisher (@jmfisher) Is e-mail destined to go the way of postal mail? While e-mail is nearly ubiquitous and remains a popular form of communication among business users, speculation that new...
Posted in Social Media
Tagged brand, business, chat, communication, Compliance, e-mail, equity, Facebook, management, messaging, network, organize, Pharma industry, regulations, silo, technology, time-sensitive, Web
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New Changes for Facebook, New Perspective for Pharma