Tag Archives: advertising

6 Feb/12

Where Are the Pharma Superbowl Ads?

By Sven Larsen (@svenplarsen) Watching the big game last night, I was struck by the diversity of products being advertised. Domain name registration and e-trading as well as the old reliables like...
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8 Apr/11

eHealthcare Solutions’ R.J. Lewis Shows Us the Benefits of Aggregating Niche Audiences

R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company's approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has...
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2 Mar/11

How Digital Is Changing Family Health

By Krissy Goelz (@krisgoelz) Twenty years ago, a Robitussin commercial called "Dr. Mom was a sexist, ham-handed parody of family division of labor. Its even a bit worse for wear when you watch it...
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28 Dec/10

I Love the Smell of Marketing in the Morning

By Jeremy Lichtenberger (@Air_Master_J) Without being able to see it, I knew there was someone nearby holding a Dunkin Donuts coffee. The familiar aromatic scent of their particular brew tickled...
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23 Dec/10

Pixels and Pets!

By Krissy Goelz (@krisgoelz) Are your kids asking for a new kitten or puppy for Christmas? If so, they're not alone. According to the Humane Society, 39% of US households own at least one of the...
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6 Dec/10

International Showcase

By Sven Larsen (@zemoga) ...Because it does a "world" of good to look beyond our own borders for a little inspiration :-) BRASIL: Sanofi-Aventis Teardrops Mobile Application FRANCE: Asonor...
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27 Sep/10

What Can You Do With 15 Seconds?

By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
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13 Aug/10

A Multifaceted Strategy

By Andy Smith Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage...
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2 Aug/10

Tech Forecast: HTML5

Photo courtesy of Social Media SEO By Dan Licht (@thedvl) In a few weeks, I'll be writing about my thoughts on Flash and its capabilities and limitations. Today well look at what might be the...
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27 Jul/10

Watching the Media: Avandia

Image courtesy of Present Diabetes By Russ Ward (@russcward) Over the last couple of weeks, if you havent heard people talking about Avandia, GlaxoSmithKlines diabetes drug, you must have been on...
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8 Jul/10

Friend or Foe?: Google

By Sven Larsen (@zemoga) Google, once seen as the great beneficent alternative to more suspiciously viewed companies like Microsoft. Google, which has itself become a lot more like the new Evil...
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25 Jun/10

DTC: Death to Commercials

By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...
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