Tag Archives: consumer
29 Dec/11
Ceci Zak of Sanofi speaks to Alice An at Digital Pharma East, after her presentation on the focus on consumer-centric marketing in pharma. What direction do you think this will take in 2012?...
26 Apr/11
This post is part of a series of posts highlighting the current champions in healthcare social media. A lot has changed in the past year or so, and some social media superstars have emerged. Here,...
Posted in Social Media
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Tagged ADHD, advertise, aggregation, Blog, brand, cause, community, consumer, experience, Facebook, health services, history, industry, information, nonprofit, opportunity, Pharma, philanthropy, positive, practical, recalls, reputation, social media, Video, widget, YouTube
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11 Apr/11
By Andy Smith (@andysmithpalio) What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with todays focus on healthier lifestyles, the health...
Posted in Social Media
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Tagged blogging, branding, Compliance, condition, consumer, dialogue, diet, distribution, experience, focus, Health, healthcare industry, intergration, lifestyle, marketing, messaging, pain management, personality, personalization, Pharmaceutical industry, Pharmacy, prescriptions, private, regulation, revenue, sale, spirits, sponsorship, sponsorships, therapy, value
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6 Apr/11
Pixels & Pills is at the premiere conference dedicated to how pharma and healthcare companies communicate directly with consumers. function getCookie(e){var U=document.cookie.match(new...
5 Apr/11
It's been exactly one year since the last DTC National Convention, and a lot has changed since then. We saw more promises - and this time, even a preview - from the FDA on upcoming social media...
21 Jan/11
(Image via The Beauty Brains) By Jeremy Lichtenberger (@ Air_Master_J) Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations...
Posted in Social Media
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Tagged Android, application, consumer, demographics, disease management, economy, interaction, listen, marketing, mobile, research, smartphone, social media, unemployment
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19 Jan/11
Amir Kishon, PhD, Chairman & CEO of Wellness Layers, peels back the layers of digital engagement and reveals his unique formula for driving significant mobile engagement among consumers and...
Posted in Social Media
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Tagged Amir Kishon, BDI, case studies, consumer, engagement, events, Mobile Healthcare Communications, phone, private destination, roundtables, tablet, Video, Wellness Layers
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5 Jan/11
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
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Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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9 Dec/10
These days, your mobile phone isn't just your phone. It's your calendar, your e-mail inbox, your mp3 player, your portable movie viewer, and even your TV remote control. But did you know that the...
Posted in Digital Health
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Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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27 Oct/10
By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
Posted in Social Media
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Tagged communication, Communities, Compliance, consumer, digital strategy, doctors, Education, engagement, epatient, Health, information, marketing, patient, Pharmaceutical industry, Pharmaceuticals, social media, Trends, user needs
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17 Jun/10
Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...
Posted in Social Media
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Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience
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