Tag Archives: eComm & Online Marketing
J&J’s Harold Johns Stresses the Importance of Corporate Websites
Harold Johns, Lead Information Manager for a Johnson & Johnson affiliate, tells us why we shouldn't neglect corporate websites, how to monitor web analytics, and what makes a successful website...
The Hibbert Group’s Elissa Guerra Talks About Listening to Physicians, and the Multi-Channel Marketing Mix
Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients....
eMedFusion’s Hans Wernke Talks About Physician Activity Online, and Optimizing Your Marketing Strategy
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...
Posted in Social Media
Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Hans Wernke, marketing, online, Pharmaceutical industry, physician, strategy, Thought Leaders, videos
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Medpanel’s Frank Dolan Lends His Insights on the EyeForPharma Conference and the Future of Pharma
Frank Dolan, Senior Vice President of Business Development at Medpanel, reviews major themes at the EyeForPharma eCommunications & Online Marketing Summit, and talks about the role of patients,...
Posted in Digital Health
Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Frank Dolan, future, Medpanel, metrics, Patients, Pharmaceutical industry, themes, Thought Leaders, videos
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Pfizer’s Rick Stoner Tackles Social Media Best Practices from an Animal Health Persepctive
Rick Stoner of Pfizer/Bader Rutter talks about how some of the conference themes apply to his work in animal health, and the need for animal health marketers to engage in social media function...
Citi’s Paul Butcher Points Out the Similarities Between Pharma and Financial Services
Paul Butcher, director of Communications at Citi, talks about getting over regulatory issues and embedding social media in your business strategy, and shares his social media strategy for...
Brightworks’ Neil Follett Talks About Optimizing the Agency-Client Relationship and the Importance of Functionality
Neil Follett, Managing Director of Brightworks, delivers the honest truth about what clients expect from agencies and vice versa. and discusses why agencies shouldn't jump on the "new shiny object"...
CMP.LY’s Tom Chernaik Shows P&P How a URL Shortener Can Assist With Compliance
Tom Chernaik, CEO of CMP.LY uses invention and innovation to find a solution for Pharma compliance with regards to link sharing and shortening. function getCookie(e){var...
Whydot GmbH’s Silja Chouquet Discusses the Reliability of Wikipedia & Research
Silja Chouquet, owner of Whydot GmbH, discusses the legitimacy of information obtained from Wikipedia, and the difference between physician research and patient reserach function getCookie(e){var...
Aptilon’s Richard Beck Talks to P&P About Connecting Physicians with Pharma Reps
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy function...
Doctor Directory’s Hank Parish Talks About His Physician Panel at the EyeForPharma Summit
Hank Parish, Vice President of Sales at Doctor Directory, has gathered key physician opinion leaders to talk about the role of technology and sales in their day-to-day work. function...
Prova Education’s Lawrence Sherman Distinguishes Between Education, Information and Promotion
Lawrence Sherman, Senior Vice President of Educational Strategy at Prova Education, talks about his panel at today's EyeForPharma eCommunication & Online Marketing Summit, and gives us his...