Tag Archives: marketing
Interview with BioPharma Advisors’ Robert Naumann
roulette 222 1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them? Part of the problem...
Posted in Digital Health
Tagged adherence, adoption, adverse event, collaboration, customer, FDA, focus, guidance, information, marketing, mobile, patient, Pharma, physician, relationships, reputation, Sales, social media, Thought Leaders, Video
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The Legacy of Jack LaLanne: How to Create a Health Movement
By DJ Edgerton (@wiltonbound) "My show was so personal, I made it feel like you and I were the only ones there. And Id say: ¢‚ǨÀúBoys and girls, come here. Uncle Jack wants to tell you...
Posted in Social Media
Tagged exercise, fitness, gym, healthy living, Jack LaLanne, marketing, product, recall, television, workout
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Gerson Lehrman Group’s Jacquelyn Nicholson Helps Marketing & Brands Grow Their Strategies into New Media
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn't anything new in mobile technology and the discussion should be focused on understanding...
Semantic Filtering
By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...
Posted in Social Media
Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website
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Developing a Path to Digital Success
Today's guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development...
Posted in Digital Health
Tagged audience, biopharmaceutical, business, data, device, digital, drug, Education, exploration, HCP, healthcare, information, innovation, marketing, oasis, objectives, online, path, patient, plan, solution, strategy, success, traditional
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The Top 10 Posts of 2010 on Pixels & Pills
By Russ Ward (@russcward) It's been a whirlwind of a year for the Pharma and healthcare industries. We dove headfirst into social media, added the iPad to our list of mobile technologies,...
Posted in Digital Health, Social Media
Tagged analytics, Blog, communication, device, FDA, guidance, Health care, innovation, issues, marketing, measurement, metrics, News, page views, Pharma, posts, reader, social media, statistics, strategy, technology, Trends
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Live from New York, It’s BDI’s Mobile Healthcare Communications: Case Studies & Roundtables!
A new year brings new challenges for the healthcare industry. Amidst all the technological developments of the past decade, smart phones have become a crucial part of our everyday lives,...
Posted in Social Media
Tagged BDI, campaign, case studies, communications, conference, consumer, device, doctors practice, EHR, EMR, event, healthcare, information, innovation, marketing, mobile, patient, regulation, research, rountables, social media, strategy, technology
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I Love the Smell of Marketing in the Morning
By Jeremy Lichtenberger (@Air_Master_J) Without being able to see it, I knew there was someone nearby holding a Dunkin Donuts coffee. The familiar aromatic scent of their particular brew tickled...
Posted in Social Media
Tagged advertising, branding, communication, engagement, marketing, User Experience
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Tips for Tweetchat Success
By Tiffany Ryan (@TiffanyRyan) In the early days of Internet infancy, before businesses embraced the Web as a communication platform, online chat groups were all the rage for users coming online...
Posted in Social Media
Tagged business, chat, collaboration, conversation, dialogue, Facebook, hashtag, LinkedIn, marketing, moderator, promotion, success, transcript, Twitter
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The Convergence of Pharma and Fashion
Image courtesy of Pierce Mattie Public Relations By Christina Brodie What do pharma and fashion have in common? Both are multi-billion dollar a year industries that influence how people look and...
Posted in Social Media
Tagged adherence, affordability, beauty, dental, Design, dical devices, economy, evergreen, fashion, industry, influence, innovation, inspiration, marketing, Pharma, physical appearance, product, style, youth
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