Tag Archives: finance
Talking to the CEO
By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
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Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover
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4 Things Pharma Marketing Can Learn from Other Industries
By Guy Mastrion (@gmastrion) Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities...
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Tagged brand, business, consumer needs, Education, experience, finance, innovation, marketing, mobile, online, OTC, Pharmaceutical industry, product details, regulation, retail, social media, technology, workforce
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