Tag Archives: social media
EVOLUTION OF HEALTHCARE BRANDS: FROM ENDANGERED SPECIES TO PATIENTS’ BEST FRIEND
By Spitz (@SpitzStrategy) A Worthy Cause I got my glamorous start in medical writing as a freelancer for SOS Rhino, a non-profit, international foundation dedicated to preserving the five species...
Posted in Social Media
Tagged CRM, healthcare brands, patient communication, social media
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DIGITAL HEALTH TWEETCHATS: ALIVE AND WELL
By Spitz (@SpitzStrategy) Filtering the Twitterverse When Chris Messina first tweeted the recommendation to use hashtags back in August 2007, he likely had no clue that their use would not only...
TAKING THE PULSE OF THE E-PATIENT: A FULL 360 APPROACH TO UNDERSTANDING ENGAGEMENT
By Spitz (@SpitzStrategy) Heard But Not Yet Understood Every movement has a spokesperson at the core, a charismatic individual who defines, delivers, and drives the messaging and call-to-action....
Posted in Social Media
Tagged e-patients, market research, online behavior, social media
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HOW HEALTHY IS MOBILE HEALTH? A TIMELY DIAGNOSIS
Tap on Spitz's (@SpitzStrategy) latest @pharmaphorum article where he conducts a "Mobile Health Reality Check" in the midst of Facebook IPO deflation and worries about another tech bubble bursting....
PHARMA SOCIAL MEDIA ISN’T READY FOR PRIME TIME — YET
By Spitz (@SpitzStrategy) Hope Springs Infernal Seems a day of press doesn't go by without a pundit, blogger, or consultant extolling the need for pharma participation in social media. The inherent...
Posted in Social Media
Tagged crowdsourcing, Facebook, social media, social media monitoring, Twitter
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To Wiki or Not Wiki — That is the Pharma Question
When a physician, patient, or caregiver Googles any drug, within the first few results they'll invariably get the government-sanctioned NIH article and the search engine ranked Wikipedia article....
PHARMAGEDDON AND THE SOCIAL MEDIA ZOMBIE APOCALYPSE
What the record GSK fine should mean for the industry, and how digital health can help By Spitz (@SpitzStrategy) The unprecedented $3 billion penalty against GSK for alleged off-label marketing,...
Social Communications Fuel Healthcare Results
By Sven Larsen (@pixelsandpills) Regular readers of the blog will know that we're big fans of BDI's "Case Studies and Roundtables" events. They're small, intimate gatherings where people can really...
Posted in Social Media
Tagged Conferences, social communications, social marketing, social media
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Jonathan Richman Says Goodbye to Pharma – Again
By DJ Edgerton (@wiltonbound) We here at Pixels and Pills have already said our tearful goodbyes to Jon. Now it's his turn. Today, Jon published his final (?) post for DOSE OF DIGITALexplaining...
Posted in Digital Health, Social Media
Tagged Dose of Digital, Jonathan Richman, pharma blogs, social media
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10 Years of Community Management with EMD Serono
By Sven Larsen Community management is a hot topic in digital right now and that trend is impacting Pharma as much as any other industry. From the growing power of the e-patient movement to...
Posted in Social Media
Tagged community management, Facebook, patient community, patient outreach, social media
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