Tag Archives: ads
The Science of Marketing to Women
By Ellen Nowakowski To market health care and pharma products or services to men, companies should include more images of scantily clad women and focus on visuals to connect with their target...
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Tagged ads, awareness, business, commercial, Health care, marketing, Men, Old Spice, purchase decisions, targeted, women, word of mouth
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What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
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Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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