Tag Archives: marketing

4 Nov/09

The New Buzzword for 2010 – Transmedia

By Sven Larsen What is going to be the biggest trend of 2010? The continued growth of mobile platforms (the "third screen")? The practical uses ofaugmented reality?Adobe going to a daily schedule...

Posted in Digital Health, Social Media | Tagged digital strategy, Digital Tools, marketing, social media, storytelling, transmedia, Trends, User Experience | 2 Comments

27 Oct/09

How to Drive Your Agency Crazy

By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...

Posted in Social Media | Tagged advertising, Brand management, branding, digital strategy, marketing, Marketing and Advertising, Pharmaceutical industry, Strategic planning, user needs | 1 Comment

14 Oct/09

Back to Basics in Pharma Marketing

By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...

Posted in Social Media | Tagged advertising, branding, interactive, marketing, Pharma, social media, Trends | Leave a comment

5 Oct/09

Here Comes 2010!

Welcome to the last quarter of 2009! And you know what that means. Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade...

Posted in Digital Health, Social Media | Tagged digital strategy, IPhone, marketing, media, social media, Trends | Leave a comment

25 Sep/09

Social Media – What Do You Bring to the Party?

By Guy Mastrion Open your Web browser¢‚Ç¨¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ç¨¬¶ wow, there are a...

Posted in Social Media | Tagged branding, Communities, Facebook, Linked In, marketing, social media, Social network, Twitter, User Experience, You Tube | 2 Comments

16 Sep/09

Poof! You’re in Direct Marketing (Sort Of)

By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...

Posted in Social Media | Tagged advertising, awareness advertising, digital media, marketing, media, technology | 1 Comment

3 Sep/09

Is Big Media Holding Us Hostage?

By Guy Mastrion Its been going in for years now. Companies like Time Warner, Comcast, and Optimum have been amassing stockpiles of aggregate information that can be used to quantify everything....

Posted in Social Media | Tagged Compliance, data, demographics, Digital Tools, Legal Issues, marketing, media, Trends, user needs | 4 Comments

31 Aug/09

Lessons from the Yugo – Social Media and Patient Outcome

By Guy Mastrion The consumer is not an idiot she is our medium. We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives...

Posted in Social Media | Tagged Communities, marketing, Patient Outcome, Patients, social media, Social network | 1 Comment

24 Aug/09

Revisiting Reality in Advertising

By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...

Posted in Social Media | Tagged Education, marketing, Pharma, social media, technology, Thought Leaders, User Experience | Leave a comment