Tag Archives: marketing

How to Drive Your Agency Crazy

By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...
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Back to Basics in Pharma Marketing

By Dan Bobear One thing I have learned over the years is to be wary of those who promise a quick fix for anything. Its one of those things you run into in every aspect of life. I just experienced it...
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Here Comes 2010!

Welcome to the last quarter of 2009! And you know what that means. Well, yes, it does mean that the Aughts are about to end and now we can start listening to people argue over what the next decade...
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In Pharma or Elsewhere, Great Brands are Organic

By Guy Mastrion Clients often ask if a campaign has legs, or how it will "campaign out. As a brand matures and the marketplace responds, it must evolve with its campaign if it is to survive. If...
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Patient 2.0: The Consumer’s Healthcare Experience

Second in a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. How can digital technology help the other links in the healthcare chain? #2: The...
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Social Media – What Do You Bring to the Party?

By Guy Mastrion Open your Web browser¢‚Ǩ¬¶tweet your tweets, post to Facebook, flick on Flickr, show yourself on YouTube, link up on LinkedIn, and blog away¢‚Ǩ¬¶ wow, there are a...
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Poof! You’re in Direct Marketing (Sort Of)

By Guy Mastrion The core tenets of direct marketing are Audience, Offer, and Message - in that order, always. The idea is to first define your core target audience, and then develop a relevant...
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Is Big Media Holding Us Hostage?

By Guy Mastrion Its been going in for years now. Companies like Time Warner, Comcast, and Optimum have been amassing stockpiles of aggregate information that can be used to quantify everything....
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Lessons from the Yugo – Social Media and Patient Outcome

By Guy Mastrion The consumer is not an idiot she is our medium. We have a lot to learn from social media. The new and powerful insights gleaned from this environment offer us fresh perspectives...
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Is Your Corporate Site Like a Kitchen Junk Drawer?

http://www.flickr.com/photos/cote/ / CC BY 2.0 By Guy Mastrion Not too many years ago the web and digital technologies were just another spoke in the wheel of communications and commerce. Today...
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Revisiting Reality in Advertising

By Guy Mastrion Published in 1961 by Rosser Reeves, Reality in Advertising may be the greatest book ever written on the subject. It seems the ever-present debate about how to value advertising is...
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