Tag Archives: smartphone
Issues in DTC: Social media and mobile technology
By Todd LaRoche (@toddlaroche) Will social media be a category killer, crushing even mobile technologies? Thats an unlikely reality especially if the FDA continues delaying the announcement of...
Posted in Digital Health, Social Media
Tagged #dtc2011, conference, DTC, events, FDA, internet, marketing, medical applications, mobile, multi-channel, profit, smartphone, social media, spending, strategy
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Aptilon’s Richard Beck Talks to P&P About Connecting Physicians with Pharma Reps
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy function...
Thinking Doctors? Think Smartphones.
Photo courtesy of Fast Company By Sven Larsen (@zemoga) A recent survey investigated physicians use of smartphones, and how it fits in to their detailing preferences. Here are some of the top...
Posted in Digital Health
Tagged application, BlackBerry, communications, doctor, Droid, e-detailing, innovation, IPhone, prescriptions, smartphone, technology
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Interview with Manhattan Research’s Monique Levy
As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior...
Posted in Digital Health, Social Media
Tagged communication, Communities, doctors, epatient, Manhattan Research, marketing, mobile, Monique Levy, networks, online resources, Patients, smartphone, social media
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Productivity Applications for Pharma Sales
This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles. By Bob Mason (@BobMasonPalio) With...
Posted in Digital Health
Tagged Digital Tools, doctor, efficient, Epocrates, Evernote, Google Maps, Pharma, Pharmaceutical industry, Sales, Salesforce, smartphone, technology
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Eric Topol on Wireless Medicine
By Sven Larsen (@zemoga) Eric Topol is one of the most preeminent cardiologists in the world. He's also a blogger and TED speaker. At TEDMED this past fall, he spoke about some applications...
Posted in Digital Health
Tagged Eric Topol, Health care, innovation, Medicine, mobile, smartphone, technology, TED, tools, Trends, wireless
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Marketing to Boomers