Tag Archives: smartphone

29 Apr/11

Marketing to Boomers

By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...

Posted in Social Media | Tagged affluence, age, aging, applications, baby boomers, Blog, caregiver, comments, consumers, demographic, disease mangement, Facebook, fitness, food, games, Health care, influence, interactive, lifestyle drugs, marketing, medical care, nutrition, online, opportunity, patient, podcast, population, smartphone, social gaming, Social network, spa, technology, traditional media, youth | Leave a comment

23 Mar/11

Issues in DTC: Social media and mobile technology

By Todd LaRoche (@toddlaroche) Will social media be a category killer, crushing even mobile technologies? Thats an unlikely reality especially if the FDA continues delaying the announcement of...

Posted in Digital Health, Social Media | Tagged #dtc2011, conference, DTC, events, FDA, internet, marketing, medical applications, mobile, multi-channel, profit, smartphone, social media, spending, strategy | Leave a comment

21 Jan/11

Trends to Watch in 2011 for Maximizing the Customer Experience for Business Growth

(Image via The Beauty Brains) By Jeremy Lichtenberger (@ Air_Master_J) Looking back, 2010 was a mixed bag. Economic uncertainty clouded over business plans and budgets, but many organizations...

Posted in Social Media | Tagged Android, application, consumer, demographics, disease management, economy, interaction, listen, marketing, mobile, research, smartphone, social media, unemployment | Leave a comment

8 Nov/10

Aptilon’s Richard Beck Talks to P&P About Connecting Physicians with Pharma Reps

Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy function...

Posted in Digital Health | Tagged #efp, Aptilon, conference, eComm & Online Marketing, events, eye for pharma, instant messaging, Pharmaceutical industry, physicians, Richard Beck, sales reps, smartphone, Thought Leaders, videos | Leave a comment

29 Oct/10

Future Vision

By Dan Bobear (@dbobear) In many industries, economic conditions are slowly improving and as everybody becomes less stressed about job losses, furloughs and other ramifications of the recession,...

Posted in Digital Health | Tagged audience, brand, communication, community, connect, doctor, economy, engage, future, health advocate, innovation, leadership, listening, marketing, opportunity, patient, planning, promote, smartphone, Social network, strategy, technology | Leave a comment

25 Aug/10

Thinking Doctors? Think Smartphones.

Photo courtesy of Fast Company By Sven Larsen (@zemoga) A recent survey investigated physicians use of smartphones, and how it fits in to their detailing preferences. Here are some of the top...

Posted in Digital Health | Tagged application, BlackBerry, communications, doctor, Droid, e-detailing, innovation, IPhone, prescriptions, smartphone, technology | Leave a comment

1 Jul/10

Interview with Manhattan Research’s Monique Levy

As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior...

Posted in Digital Health, Social Media | Tagged communication, Communities, doctors, epatient, Manhattan Research, marketing, mobile, Monique Levy, networks, online resources, Patients, smartphone, social media | 4 Comments

29 Jun/10

Productivity Applications for Pharma Sales

This post is part of a week-long series identifying the challenges facing Pharma sales, and determining digital solutions to deal with these obstacles. By Bob Mason (@BobMasonPalio) With...

Posted in Digital Health | Tagged Digital Tools, doctor, efficient, Epocrates, Evernote, Google Maps, Pharma, Pharmaceutical industry, Sales, Salesforce, smartphone, technology | Leave a comment

10 Jun/10

Eric Topol on Wireless Medicine

By Sven Larsen (@zemoga) Eric Topol is one of the most preeminent cardiologists in the world. He's also a blogger and TED speaker. At TEDMED this past fall, he spoke about some applications...

Posted in Digital Health | Tagged Eric Topol, Health care, innovation, Medicine, mobile, smartphone, technology, TED, tools, Trends, wireless | 1 Comment