Tag Archives: initiative
Could Pharma Learn How to be More Open and Cutting-Edge from the FDA?
By Rob Kempton (@manonthemooncon) When you think cutting-edge use of social media, youre probably not thinking of the FDA. While the agency has been criticized for not expediently issuing social...
Posted in Digital Health, Social Media
Tagged access, agency, communication, community, criticize, empower, engagement, FDA, government, guidelines, information, initiative, innovation, monitoring, patient, privacy, real time, social media, transparency
2 Comments
3 Factors to Consider When Preparing to Shift Marketing Dollars Toward Social Media
By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
Posted in Social Media
Tagged action, audience, experience, feedback, feedback loop, initiative, investment, marketing, messaging, money, offline, opportunity, patient communities, perception, personalization, purchase, review, social media, strategy, targeting, website
1 Comment
Talking to the CEO
By Andy Smith Whenever I ask business people to share advice or lessons learned from new project or process implementations, the most common response I hear is "get buy in from the top. When...
Posted in Social Media
Tagged business, buy in, CEO, digital strategy, finance, goal, initiative, language, market share, marketing, money, Pharmaceutical industry, progess, revenue, risk, ROI, Sales, senior leadership, social media, turnover
1 Comment