Tag Archives: marketing
Celebrate “Patients Week” with EyeForPharma!
By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
Catch Up With Pixels & Pills At Digital Pharma East!
Oktoberfest? Halloween? Apple picking? Hayrides? Nope. The real excitement every fall is Exls annual Digital Pharma East! With a lot of events, you have to decide what you want. Conference or...
Posted in Digital Health, Social Media
Tagged conference, digital, DVD, events, healthcare, lecture, marketing, networking, party, Pharma, Thought Leaders, Tweetup, workshops
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Why Pharma Needs to Lighten Up and Have a Sense of Humor
By DJ Edgerton (@wiltonbound) I think we can all agree that Tourettes syndrome (TS), which affects 3 out of every 1,000 children in the United States, is no laughing matter. But I gotta tell...
Posted in Social Media
Tagged Conditions and Diseases, DTC, Health, humor, marketing, Neurological Disorders, Tourette syndrome, Tourette Syndrome Association, viral
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Choosing a Spokesperson
Image courtesy of Discovery Health By Jessica Goldsmith Who is the voice of your organization? For most organizations, the company voice is reflected in marketing materials, public relations...
Posted in Social Media
Tagged advocate, awareness, brand ambassador, demographics, marketing, media training, messaging, objectives, Pharma, public relations, Sales, social media, spokesperson
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The Customer of Tomorrow
By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...
Posted in Social Media
Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks
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Viral Video
Videos are a great medium to connect with customers and engage them in your brand. According to a study by the University Of Pennsylvania Wharton School Of Business, prospects are 72 percent more...
Posted in Social Media
Tagged community, content, humor, impressions, marketing, Old Spice, size, social networks, viral video, YouTube
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4 Things Pharma Marketing Can Learn from Other Industries
By Guy Mastrion (@gmastrion) Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities...
Posted in Social Media
Tagged brand, business, consumer needs, Education, experience, finance, innovation, marketing, mobile, online, OTC, Pharmaceutical industry, product details, regulation, retail, social media, technology, workforce
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AstraZenecas Brilinta
By Dan Bobear (@dbobear) Now that AstraZeneca's experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to...
Posted in Digital Health
Tagged AstraZeneca, audience, Blogs, branding, Facebook, image, interaction, location-based, marketing, Patients, physicians, social media, Twitter, YouTube
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Are You Succeeding? Are You Sure?
By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...
Posted in Social Media
Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value
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Vacation Series: Networking
By Sven Larsen (@zemoga) August means vacation - especially in the global world of pharma, many of our colleagues and clients are in Europe, where August holidays are even more common. But if a...
Posted in Social Media
Tagged business, communications, connections, events, marketing, networking, social, strategy
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A Multifaceted Strategy
By Andy Smith Social media has changed many facets of business from how we interact, exchange ideas and information, and generate innovation. Even traditional media is going social to engage...