Tag Archives: online
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Defining Moments: WikiLeaks
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. In July 2010, over 90...
Posted in Social Media
Tagged Compliance, conf, confidentiality, online, online security, privacy, security, transparency, wikileaks
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Have You Heard About the Social Media in Pharma Summit?
Social media has connected the entire healthcare ecosystem in an unprecedented way. From patients connecting with patients, to doctors connecting with caregivers, a healthcare revolution is well...
Posted in Social Media
Tagged conference, event, online, Pharma, social media, Thought Leaders
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Generation Y and Health: Marketing to Millennials
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Social Media
Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology
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Social Media All-Stars: Hospitals
By Sven Larsen (@zemoga) As we pointed out on March 9, involved, passionate patients are some of the all-stars of social media, bringing their hard-earned expertise forward to influence and opine...
Posted in Social Media
Tagged administrator, community, connection, dialogue, doctor, Facebook, Farmville, Hospital, marketing, Medicine, nurse, online, patient, policy, PR, social media, Twitter, Video, YouTube
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Developing a Path to Digital Success
Today's guest blog post is by Hans Wernke,Vice President, Digital Sales & Marketing, eMedFusion (a Division of KnowledgePoint360 Group). Hans is an experienced marketer and business development...
Posted in Digital Health
Tagged audience, biopharmaceutical, business, data, device, digital, drug, Education, exploration, HCP, healthcare, information, innovation, marketing, oasis, objectives, online, path, patient, plan, solution, strategy, success, traditional
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eMedFusion’s Hans Wernke Talks About Physician Activity Online, and Optimizing Your Marketing Strategy
Hans Wernke, Vice President of Digital Sales and Marketing for eMedFusion, talks about helping clients reach physicians online, and how important it is to build a solid marketing strategy function...
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Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Hans Wernke, marketing, online, Pharmaceutical industry, physician, strategy, Thought Leaders, videos
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What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
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Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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Getting Answers
By Kristin Phillips (@klaphillips) Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other...
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Tagged ChickRx, cyberchondria, disease, Education, Google, Health, information, online, Pharma, physician, research, thought leader, WebMD, women
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Marketing to Boomers