Tag Archives: search
Why You Need An Professional For Patent Search? Mind Vidhya
Patent searches play a very crucial role in protection and management of mental property. Various types of searches embody prior art searches, patentability searches, validity/invalidity searches,...
Generation Y and Health: Marketing to Millennials
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Social Media
Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology
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GUEST BLOG POST: Dr. Google Is In
Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...
Posted in Digital Health
Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility
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iProspect’s Casey Williams Lends Us Her Insight on Search Marketing and Talks DTC
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO...
Posted in Social Media
Tagged #dtc2011, Casey Williams, conference, DTC National Convention, DTC Perspectives, events, interview, iProspect, life sciences, search, SEO, social media, Twitter, Video
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Semantic Filtering
By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...
Posted in Social Media
Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website
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Getting The Most From Your Search Campaign
By Scott Neverett People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues....
Posted in Social Media
Tagged campaign, clinical trial, community, engagement, Google, multichannel, Patients, Pharma, research, search, SEO, social media, treatment, Web
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Amy Cowan of Google on All Things Digital and Pharma
Live From the E-Pharma Summit (#epharma) Amy Cowan, Head of Industry, Health for Google talks to us about search, how physicians are using the Internet and what Google wants the FDA to know about...
Posted in Digital Health, Social Media
Tagged #epharma, #fdasm, advertising, communication, Communities, data, digital strategy, Digital Tools, e-pharma summit, FDA, Health, media, Pharma, Pharmaceutical industry, search, social media, Thought Leaders, Trends, Video, You Tube
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