Tag Archives: television
By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
Posted in Digital Health, Social Media | Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video | Leave a comment
The Increasing Role of Social Media During A Crisis
By Tiffany Ryan (@TiffanyRyan) I remember the day the of the Challenger explosion vividly. I was home from school sick on the couch, excited to watch the shuttle launch. I remember yelling to my...
Posted in Social Media | Tagged accuracy, agenda, apology, citizen journalism, crisis, disaster, donation, Earthquake, Haiti, information, internet, Japan, media, News, philanthropy, platform, real time, social media, society, technology, television | 1 Comment
Defining Moments of 2010: April
The Defining Moments series looks back at the biggest events of 2010 to see what we can learn from them here at P&P, to work better in our calling, in 2011 and beyond. By DJ Edgerton...
Posted in Social Media | Tagged BP Oil Spill, customers, Deepwater Horizon, disaster, drilling, endangered, fishing, Gulf of Mexico, Health, killed, problem solving, public relations, sympathy, television, threat, Tony Hayward, tourism | 1 Comment
Disney’s Phineas & Ferb: Teaching Pharma About Faith & Fearlessness
By Sven Larsen (@zemoga) In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift...
Posted in Social Media | Tagged cartoon, community, DDMAC, demographic, Disney, doctors, e-patients, faith, FDA, fearless, guidance, industry, Pharma, Phineas & Ferb, regulations, social media, television, Thomas Abrams | Leave a comment
Marketing Advice from MTV’s Jersey Shore
By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...
Posted in Social Media | Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television | Leave a comment
The Legacy of Jack LaLanne: How to Create a Health Movement
By DJ Edgerton (@wiltonbound) "My show was so personal, I made it feel like you and I were the only ones there. And Id say: ¢‚Ç¨ÀúBoys and girls, come here. Uncle Jack wants to tell you...
Posted in Social Media | Tagged exercise, fitness, gym, healthy living, Jack LaLanne, marketing, product, recall, television, workout | 2 Comments
What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media | Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television | Leave a comment
Social Media for Connecting with Patients
By Andy Smith Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43...
Posted in Social Media | Tagged Blogs, brand, Facebook, FDA, healthcare, marketing, message, Nielsen, Patients, Pharma, radio, relationships, social media, social networks, television, traditional media | 1 Comment
Beloved Pharma TV Commercials
This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
Posted in Social Media | Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft | 4 Comments