19 Jan/11
Jacquelyn Nicholson, Life Sciences Business Development at Gerson Lehrman Group, points out that there isn't anything new in mobile technology and the discussion should be focused on understanding...
Posted in Social Media
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Tagged audience, BDI, brand, case studies, consolidation, events, Gerson Lehrman Group, Jacquelyn Nicholson, marketing, Mobile Healthcare Communications, new media, phone, roundtables, tablet, Video
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19 Jan/11
Kate Bird, Director of Corporate Digital Strategy at Pfizer, discusses why you can't separate mobile from social, convergence through social sharing, and talks about the new Pfizer.com...
Posted in Digital Health, Social Media
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Tagged application, BDI, Canada, case studies, consolidation, events, Kate Bird, Mobile Healthcare Communications, Pfizer, phone, roundtables, social media, tablet, Video
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7 Dec/09
By DJ Edgerton (@wiltonbound) Consolidation Jobless recovery Personalized medicine Social media Health care reform If you were playing Pharma Buzzword Bingo, that'd probably be your winning line...
29 Oct/09
By DJ Edgerton You've heard the stories about them. Canaries were used up until very recently to monitor air quality in mines. When they stopped singing and dropped dead, it was time to beat a...