Tag Archives: customer

7 Mar/11

Why blog?

By Andy Smith (@andysmithpalio) Even though there are 126 million blogs available - 73,932 new ones popped up in the last 24 hours many businesses are still gun-shy about blogging. Whats the hold...

Posted in Social Media | Tagged Blog, business, comments, communication, community, conference, connection, content, customer, dialogue, engage, Facebook, ideas, information, interaction, Knowledge, mobile, search, SEO, success, Thought Leaders, Twitter | Leave a comment

26 Jan/11

Interview with BioPharma Advisors’ Robert Naumann

roulette 222 1. One of the hardships facing the Pharma industry is its bad reputation. What are some common causes for this issue, and what can Pharma do to disprove them? Part of the problem...

Posted in Digital Health | Tagged adherence, adoption, adverse event, collaboration, customer, FDA, focus, guidance, information, marketing, mobile, patient, Pharma, physician, relationships, reputation, Sales, social media, Thought Leaders, Video | 2 Comments

14 Jan/11

Semantic Filtering

By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...

Posted in Social Media | Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website | Leave a comment

14 Dec/10

Next-Generation CRM

By Bill Lucas Tracking data and standardizing processes via a CRM system is nothing new for pharma sales reps, but is your organization getting the most value out of your CRM system? While the...

Posted in Social Media | Tagged collaboration, community, competition, cooperation, CRM, customer, customer service, data, disease management, distribution, doctors, information, integration, internal, Pharma, quota, relationships, Sales, strategy, technology | Leave a comment

8 Sep/10

The Customer of Tomorrow

By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...

Posted in Social Media | Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks | Leave a comment

31 Aug/10

5th Annual eyeforpharma eCommunications and Online Marketing Summit

This year, its all about the customer at the 5th annual eyeforpharma eCommunications and Online Marketing Summit! Come join the many interesting and inspiring people from the healthcare industry...

Posted in Social Media | Tagged customer, discount code, DTC, esampling, event, eye for pharma, mobile, offline, physician, Shwen Gwee, soc, social media, speakers, storytelling | Leave a comment

30 Aug/10

Are You Succeeding? Are You Sure?

By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...

Posted in Social Media | Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value | Leave a comment