Tag Archives: metrics
13 Dec/11
by Russ Ward (@russcward) What does it feel like to have a heart attack? Whats the cure for muscle soreness post-workout? What one daily habit has the most positive effect on your health? These...
Posted in Digital Health
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Tagged Compliance, crowdsource, digital strategy, Digital Tools, Education, healthcare, metrics, Patients, Pharma, Pharmaceutical industry, regulations, social media metrics
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14 Jan/11
By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...
Posted in Social Media
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Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website
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11 Jan/11
By Russ Ward (@russcward) It's been a whirlwind of a year for the Pharma and healthcare industries. We dove headfirst into social media, added the iPad to our list of mobile technologies,...
Posted in Digital Health, Social Media
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Tagged analytics, Blog, communication, device, FDA, guidance, Health care, innovation, issues, marketing, measurement, metrics, News, page views, Pharma, posts, reader, social media, statistics, strategy, technology, Trends
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9 Nov/10
Frank Dolan, Senior Vice President of Business Development at Medpanel, reviews major themes at the EyeForPharma eCommunications & Online Marketing Summit, and talks about the role of patients,...
Posted in Digital Health
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Tagged #efp, conference, eComm & Online Marketing, events, eye for pharma, Frank Dolan, future, Medpanel, metrics, Patients, Pharmaceutical industry, themes, Thought Leaders, videos
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13 Jul/10
By Sven Larsen (@zemoga) Which came first the Pixel or the Pill? Thats what were often asked when people talk to us about our media and marketing efforts. Of course, the real question theyre...
9 Jul/10
By Dan Bobear (@dbobear) A salesman has got to dream it comes with the territory. Playwright Arthur Miller wrote that quote in 1949, but for todays pharmaceutical sales force, the words still...
9 Feb/10
Live from the E-Pharma Summit (#epharma) John Mangano of ComScore explains why metrics are becoming more and more important to Pharma companies and how they're impacting the FDA's thinking about...
Posted in Digital Health, Social Media
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Tagged #epharma, #fdasm, Digital Tools, e-pharma summit, FDA, metrics, Pharma, Pharmaceutical industry, Thought Leaders, Trends
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