Tag Archives: Google
Could Google+ Transform Healthcare?
by Krissy Goelz (@krisgoelz) Recently, we were asked what we thought about how Google+ could affect healthcare, by someone who had read an Xconomy post on the same question. So, does this...
Posted in Social Media
Tagged Digital Tools, Education, engagement, Facebook, Google, Google Plus, Health care, healthcare, innovation, Legal Issues, social media, Social network, Trends, user needs
2 Comments
All Social Networks Are Not The Same – Where Should You Be?
by Briana Campbell (@MsMatchGirl) Just the other day Richard Meyer posted an article entitled, "STOP! Social Media Is Not the Answer in which he makes a strong case against pharma marketers...
Posted in Social Media
Tagged #hcsm, Facebook, Google, LinkedIn, marketing, Pharma, pharma marketing, Pharmaceutical industry, social, social media, Social network, social networking, Twitter
4 Comments
Facebook Forever!
by Krissy Goelz (@krisgoelz) Oh, Facebook, how I love you so. Not because youve turned this city girl into a farmer or helped me get in touch with my inner Mafia Wars, but because you introduced...
Posted in Social Media
Tagged communi, communication, Facebook, Google, Patients, social media, Social network, technology, Trends, User Experience, user needs
1 Comment
GUEST BLOG POST: Dr. Google Is In
Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...
Posted in Digital Health
Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility
5 Comments
Fostering an Effective Web Culture: Improving your Companys Website Value
By Jon Fisher (@jmfisher) If you build it, will they come? Increasingly for companies hoping to tap into the power of the Web, the answer is: Not without some serious thought and hard work. But...
Posted in Social Media
Tagged brand, channels, coding, communication, Google, marketing, results, strategy, web culture, website, Wordpress
2 Comments
Semantic Filtering
By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...
Posted in Social Media
Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website
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Exploring Human Anatomy With Google’s Body Browser
By DJ Edgerton (@wiltonbound) You every now and again, someone comes up to me and says, "DJ, I want to know what makes you tick. Well, thanks to a new digital tool from Google, now I can show you...
Posted in Digital Health
Tagged 3D, body, digital, Education, Google, Google Chrome, Human anatomy, Human body, interactive, Khronos Group, model, patient, physician, render, training, WebGL
2 Comments
Getting Answers
By Kristin Phillips (@klaphillips) Are you a victim of cyberchondria? That is, do you spend much of your time on Google looking up various symptoms, causes, diseases, treatments, and other...
Posted in Social Media
Tagged ChickRx, cyberchondria, disease, Education, Google, Health, information, online, Pharma, physician, research, thought leader, WebMD, women
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Getting The Most From Your Search Campaign
By Scott Neverett People have embraced the Web and social media to find and research medical conditions, new treatment therapies, diet and lifestyle information and other health-related issues....
Posted in Social Media
Tagged campaign, clinical trial, community, engagement, Google, multichannel, Patients, Pharma, research, search, SEO, social media, treatment, Web
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New Jobs in Pharma: Social Media Strategists
By Bob Mason (@BobMasonPalio) Social media is one of the biggest shifts in modern business. Facebook, LinkedIn, Twitter, blogs, Wikis and more have created new opportunities for businesses to...
Posted in Social Media
Tagged Blogs, brand, Facebook, Google, LinkedIn, marketing, Search Engine Optimization, Twitter, Wikis, YouTube
3 Comments
Friend or Foe?: Google
By Sven Larsen (@zemoga) Google, once seen as the great beneficent alternative to more suspiciously viewed companies like Microsoft. Google, which has itself become a lot more like the new Evil...
Posted in Digital Health, Social Media
Tagged advertising, blogging, Browsing, Buzz, calendar, chatting, email, Eric Schmidt, Google, maps, News, photos, privacy, RSS, searching, Video
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