Tag Archives: website
The Challenge of Getting People Involved on Your Website
by Jason Brandt (@jasondmg3) Attracting visitors to your website is one thing; keeping them engaged is another. With patent expiries and a shrinking sales force on the horizon, pharmaceutical...
iPad Spotlight
By DJ Edgerton (@wiltonbound) If you could go to the one place where 58% of your customers are...would you go? Well, youre here reading Pixels & Pills, so clearly youre of above-average...
Posted in Digital Health
Tagged Apple, apps, client, database, diagnostic, dicovery, doctors, Education, EHR, EMR, information, iOS, iPad, laptop, mobile device, patient, Pharmacy, phone, physician, promotion, therapy, website
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3 Factors to Consider When Preparing to Shift Marketing Dollars Toward Social Media
By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
Posted in Social Media
Tagged action, audience, experience, feedback, feedback loop, initiative, investment, marketing, messaging, money, offline, opportunity, patient communities, perception, personalization, purchase, review, social media, strategy, targeting, website
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POINT/COUNTERPOINT: The Great Flash Debate, Part I
(Video credited to Milk and Cookies) This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy...
Posted in Digital Health
Tagged activity, animation, content, Design, enrichment, Flash, gaming, graphics, information, interactivity, internet, introduction, learning, mobile, motion, platform, technology, website, World Wide Web
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How Digital Is Changing Family Health
By Krissy Goelz (@krisgoelz) Twenty years ago, a Robitussin commercial called "Dr. Mom was a sexist, ham-handed parody of family division of labor. Its even a bit worse for wear when you watch it...
Posted in Digital Health
Tagged advertising, commercial, dads, database, digital, diseases, doctor, electronic health records, environment, family, genetic, Health, humor, internet, mobile, technology, TV, website
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Fostering an Effective Web Culture: Improving your Companys Website Value
By Jon Fisher (@jmfisher) If you build it, will they come? Increasingly for companies hoping to tap into the power of the Web, the answer is: Not without some serious thought and hard work. But...
Posted in Social Media
Tagged brand, channels, coding, communication, Google, marketing, results, strategy, web culture, website, Wordpress
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Semantic Filtering
By Russ Ward (@russcward) Wait, wait, come back! I know words like "semantic filtering can make non-tech people cringe and tune out. But I promise, this will be a user-friendly post. And it...
Posted in Social Media
Tagged coding, command, competitor, context, customer, developer, devices, Google, iTunes, manners, marketing, metrics, Pandora, Pharma, search, SEM, semantic filtering, SEO, stakeholder, technology, website
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Healthcare Creative Showcase
This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...
Posted in Social Media
Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website
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