By Russ Ward (@russcward)
It’s been a whirlwind of a year for the Pharma and healthcare industries. We dove headfirst into social media, added the iPad to our list of mobile technologies, sharpened our multi-channel marketing strategies, and waited with bated breath for some guidance from the FDA.
A lot of our friends have already published their 2010 roundup posts, and this one is no different…except for the fact that I’m a numbers guy, and before I start rattling off all the significant news and developments of 2010, I wanted to check out our Google Analytics and see which issues mattered the most to you, our readers.
So here’s 2010 in Pharma and healthcare, through YOUR eyes:
#1 BREAKING NEWS: FDAs Social Media Guidance Expected Soon
Published Thursday, October 21st, 2010
#2 Exploring Human Anatomy With Googles Body Browser
Published Friday, December 17, 2010
#3 Interview with Manhattan Researchs Monique Levy
Published Thursday, July 1, 2010
#4 Can Pharma Have an Old Spice Guy? Pharmas Problems With Personality
Published Friday, July 16, 2010
#5 Pharma Jobs of the Future: Professional Tweeters
Published Thursday, July 22nd, 2010
#6 Are You Game?: Gaming and the Healthcare Industry
Published Wednesday, August 11, 2010
#7 The Experience of a Lifetime: Erik Hauser & Experiential Marketing
Published Thursday, June 17, 2010
#8 Introducing the Health Tweeder!
Published Tuesday, February 2, 2010
#9 Friend or Foe: The iPad and the iPhone
Published Monday, July 12, 2010
#10 Changing How We Communicate with Doctors
Published Tuesday, July 6, 2010
Here are my thoughts:
- Although we have a “do now, apologize later” attitude towards social media, we’re keeping an eye on the FDA for their guidance
- We’re deeply interested in the latest software, gadgets, and programs that will greatly impact the healthcare community, whether by enhancing communication, or by improving medical care
- We have become braver, dipping our toes into new, less traditional, marketing strategies to reach our consumers
So what do you gather from all this?