29 Apr/11
By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...
Posted in Social Media
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Tagged affluence, age, aging, applications, baby boomers, Blog, caregiver, comments, consumers, demographic, disease mangement, Facebook, fitness, food, games, Health care, influence, interactive, lifestyle drugs, marketing, medical care, nutrition, online, opportunity, patient, podcast, population, smartphone, social gaming, Social network, spa, technology, traditional media, youth
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10 Dec/10
Image courtesy of Pierce Mattie Public Relations By Christina Brodie What do pharma and fashion have in common? Both are multi-billion dollar a year industries that influence how people look and...
Posted in Social Media
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Tagged adherence, affordability, beauty, dental, Design, dical devices, economy, evergreen, fashion, industry, influence, innovation, inspiration, marketing, Pharma, physical appearance, product, style, youth
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Marketing to Boomers