Tag Archives: traditional media

29 Apr/11

Marketing to Boomers

By Catlin Renaud (@catlinrenaud) Baby Boomers the 77 million people born between 1946 and 1964 are redefining aging and shattering traditional assumptions about the sixth and seventh decades of...

Posted in Social Media | Tagged affluence, age, aging, applications, baby boomers, Blog, caregiver, comments, consumers, demographic, disease mangement, Facebook, fitness, food, games, Health care, influence, interactive, lifestyle drugs, marketing, medical care, nutrition, online, opportunity, patient, podcast, population, smartphone, social gaming, Social network, spa, technology, traditional media, youth | Leave a comment

24 Aug/10

Social Media for Connecting with Patients

By Andy Smith Social media is the new mainstream. A new report from Nielsen Co. finds that Americans are devoting almost a quarter of their Internet time on social networking sites and blogs, a 43...

Posted in Social Media | Tagged Blogs, brand, Facebook, FDA, healthcare, marketing, message, Nielsen, Patients, Pharma, radio, relationships, social media, social networks, television, traditional media | 1 Comment