Tag Archives: OTC
What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
Leave a comment
The Customer of Tomorrow
By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...
Posted in Social Media
Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks
Leave a comment
4 Things Pharma Marketing Can Learn from Other Industries
By Guy Mastrion (@gmastrion) Across all industries, people are using new technologies, tactics and communication mediums to connect with customers and accelerate business momentum. What qualities...
Posted in Social Media
Tagged brand, business, consumer needs, Education, experience, finance, innovation, marketing, mobile, online, OTC, Pharmaceutical industry, product details, regulation, retail, social media, technology, workforce
2 Comments