Tag Archives: motivation
Generation Y and Health: Marketing to Millennials
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
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Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology
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Is There Such a Thing as “Making Pharma Fun”?
By Sven Larsen (@Zemoga) Volkswagen's Swedish ad agency created The Fun Theory website, stating: "This site is dedicated to the thought that something as simple as fun is the easiest way to change...
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Tagged addiction, behavior, exercise, fun, gaming, idealistic, incentive, Medicine, monitoring, motivation, Pharma, social, symptoms
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Are You Succeeding? Are You Sure?
By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...
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Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value
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Vacation Series: Recognizing and Motivating Staff
By Bob Mason (@BobMasonPalio) Ah, summertime and the living is easy except when youre glued to the office. While winter finds us fighting colds and viruses, summer is a breeding ground for...
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Tagged fun, human resources, motivation, Productivity, recognition, staff, summer, vacation, work
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