Tag Archives: demographic
New Graduates: Why Pharma Is the Place to Be
By Scott Neverett (@scottneverett) Its a good time to pursue a career in health care. According to the most recent data by the U.S. Bureau of Labor Statistics, health care added another 37,000...
Posted in Digital Health, Social Media | Tagged career, chronic illness, communication, demographic, disease management, drugs, fitness, graduate, healthcare, job, Medicine, opportunity, Pharma, population, prevention, public relations, regulation, social media, technology, workforce | Leave a comment
PHARM FRESH: “Chronic Babe” Jenni Prokopy Proposes a League of Health Community Heroes
Jenni Prokopy, better known as @ChronicBabe, discusses the problems that health communities face and puts forth the rallying cry for a league of health community heroes to overcome the stigma...
Posted in Social Media | Tagged advertisers, Blogs, ChronicBabe, collaboration, community, demographic, healthcare, heroes, Jenni Prokopy, open source, partnerships, Patients, Pharm Fresh, stigma | Leave a comment
Disney’s Phineas & Ferb: Teaching Pharma About Faith & Fearlessness
By Sven Larsen (@zemoga) In the weeks following ad:tech New York, the song above was stuck in my head. Why? In between sessions, I was reading my free copy of Fast Company from the attendee gift...
Posted in Social Media | Tagged cartoon, community, DDMAC, demographic, Disney, doctors, e-patients, faith, FDA, fearless, guidance, industry, Pharma, Phineas & Ferb, regulations, social media, television, Thomas Abrams | Leave a comment
Marketing Advice from MTV’s Jersey Shore
By Kimberly Reyes (@CommDuCoeur) Its the low-brow reality show thats captivated audiences across the country, earning record-high ratings among 12- to 34-year-olds. MTVs Jersey Shore follows the...
Posted in Social Media | Tagged brand, campaign, demographic, Design, Jersey Shore, logo, marketing, MTV, objectives, personality, philosophy, spokesperson, television | Leave a comment
Girls Get Real
By Danielle Bedard Think pharma and health-related topics cant be fun? Think again! Just between us girls (OK, guys take note, too), humor can be an effective communication tool across a range of...
Posted in Social Media | Tagged credibility, demographic, experts, fitness, Health, humor, information, interactive, menopause, relationships, research, sexual health, useful, women | Leave a comment
The Customer of Tomorrow
By Dan Bobear (@dbobear) For the last 12 years Beloit College has released the Beloit College Mindset List, a compilation of cultural touchstones that shape the lives of people entering college...
Posted in Social Media | Tagged culture, customer, customer loyalty, demographic, DTC, engagement, future, games, Generation Y, information, instant gratification, marketing, mobile, online, OTC, prescription, social networks | Leave a comment
Marketing to Boomers