Tag Archives: messaging
Do You Have a Multi-Channel Marketing Strategy?
By Kimberly Reyes (@CommDuCoeur) In this age of accelerated technology, a brand has an almost infinite amount of platforms where it can interface with its consumers. The opportunities run the...
Posted in Social Media | Tagged communication, conference, consumers, device, doctor, event, internet, marketing, media, messaging, mobile, multi-channel, patient, San Francisco, social media, strategy, technology, Trends | Leave a comment
3 Factors to Consider When Preparing to Shift Marketing Dollars Toward Social Media
By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
Posted in Social Media | Tagged action, audience, experience, feedback, feedback loop, initiative, investment, marketing, messaging, money, offline, opportunity, patient communities, perception, personalization, purchase, review, social media, strategy, targeting, website | 1 Comment
How Spirits Would Reinvent the Healthcare Industry
By Andy Smith (@andysmithpalio) What whiskey will not cure, there is no cure for, says an old Irish adage. While that might not track well with todays focus on healthier lifestyles, the health...
Posted in Social Media | Tagged blogging, branding, Compliance, condition, consumer, dialogue, diet, distribution, experience, focus, Health, healthcare industry, intergration, lifestyle, marketing, messaging, pain management, personality, personalization, Pharmaceutical industry, Pharmacy, prescriptions, private, regulation, revenue, sale, spirits, sponsorship, sponsorships, therapy, value | 1 Comment
5 Things You Can Do NOW To Boost Your Social Media Presence
By Krissy Goelz (@krisgoelz) Happy Friday, Pixels & Pills readers! Its been a long and snowy week here in the Northeast and were delighted to see that the weekend forecast calls for...more...
Posted in Social Media | Tagged applications, branding, business, communication, community, Facebook, HootSuite, link, messaging, privacy, scheduling, settings, snow, social media, strategy, style guide, TweetDeck, Twitter, Video | Leave a comment
By Jon Fisher (@jmfisher) Is e-mail destined to go the way of postal mail? While e-mail is nearly ubiquitous and remains a popular form of communication among business users, speculation that new...
Posted in Social Media | Tagged brand, business, chat, communication, Compliance, e-mail, equity, Facebook, management, messaging, network, organize, Pharma industry, regulations, silo, technology, time-sensitive, Web | 1 Comment
Choosing a Spokesperson
Image courtesy of Discovery Health By Jessica Goldsmith Who is the voice of your organization? For most organizations, the company voice is reflected in marketing materials, public relations...
Posted in Social Media | Tagged advocate, awareness, brand ambassador, demographics, marketing, media training, messaging, objectives, Pharma, public relations, Sales, social media, spokesperson | Leave a comment