Tag Archives: communication
I Love the Smell of Marketing in the Morning
By Jeremy Lichtenberger (@Air_Master_J) Without being able to see it, I knew there was someone nearby holding a Dunkin Donuts coffee. The familiar aromatic scent of their particular brew tickled...
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Tagged advertising, branding, communication, engagement, marketing, User Experience
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Doctors Starving Patients!
By DJ Edgerton (@wiltonbound) ...of information, that is. Medical Marketing & Medias Ben Comer just published an article on the results of a survey done by MedTera, and thats what they found....
Posted in Social Media
Tagged communication, Compliance, drug safety, Education, Health care, Patients, Trends
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Children and Disease Stigma – What Are We Doing To Teach Tolerance?
Image courtesy of Disney's Recess By Kimberly Reyes (@CommDuCoeur) As adults, nearly all of us look back on our middle school days and shudder: some of us were too skinny, too large, too tall, or...
Posted in Social Media
Tagged adherence, adolescent, chronic condition, circle of care, communication, Communities, depression, disease, Education, engagement, epatient, Health, healthcare, innovation, management, marketing, MySpace, National Psoriasis Foundation, Pew Research Center, Pharma, pre-teens, research, social, social media, stigma, technology, teens, treatment, user needs
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Making Magic – With Doctors, Social Media, and Rules?
Photo courtesy of Forbes.com By Sven Larsen (@zemoga) Sometimes we get so focused on social media guidelines for ourselves as Pharma marketers that we dont always notice when something very...
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Tagged American Medical Association, communication, doctors, Education, Facebook, FDA, guidelines, hospitals, News, Patients, privacy, rules, social media, training, Twitter
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Social Media for Training Managers
By Joe Baumann (@Baums44) The next time youre doling out compassion, consider the plight of the corporate training manager particularly in the regulation-heavy Pharma industry. Not only is...
Posted in Social Media
Tagged accountability, communication, Compliance, corporate, employees, Pharmaceutical industry, policy, responsibility, Sales, social media, support, training, Yammer
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Celebrate “Patients Week” with EyeForPharma!
By Kimberly Reyes (@CommDuCoeur) The e-patient movement has driven people to take control of their health and work collaboratively with their circle of care on managing and overcoming health...
What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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Are You Succeeding? Are You Sure?
By Jason Brandt (@Jasondmg3) GlaxoSmithKline has decided to change the way they pay bonuses to their sales representatives, tying the amount of the bonuses to the reps efficacy at customer...
Posted in Social Media
Tagged brainstorm, client, communication, customer, diabetes, disease management, Education, information, innovation, marketing, motivation, objectives, Patients, Sales, Salesforce, service, value
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Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!
Last year's ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees....
Posted in Social Media
Tagged communication, Conferences, DDMAC, Digital Tools, drug safety, Education, epatient, events, Facebook, FDA, healthcare, interviews, marketing, Online Communities, patient communities, Patients, Pharma, social media, Social network, technology, Thought Leaders, Trends, Twitter, user needs, YouTube
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Are You Game?: Gaming and the Healthcare Industry
By Todd LaRoche (@toddlaroche) I wasnt more than a small child the first time I hyper-spaced through the galaxy in Asteroids. Within seconds of whizzing past meteors and shooting stars, I was...
Posted in Social Media
Tagged communication, Communities, Education, gaming, healthcare, interactive, marketing, support group, therapy, video games
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Has Social Media Made “Crisis Communications a Thing of the Past?
By Sven Larsen (@zemoga) On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called "Social Media in a Crisis (for a full...