Tag Archives: communication

1 Jul/10

Interview with Manhattan Research’s Monique Levy

As Senior Director of Research at Manhattan Research, Monique Levy focuses on consumer and physician eHealth trends and marketing strategy. Prior to joining Manhattan Research, Levy was Senior...

Posted in Digital Health, Social Media | Tagged communication, Communities, doctors, epatient, Manhattan Research, marketing, mobile, Monique Levy, networks, online resources, Patients, smartphone, social media | 4 Comments

30 Jun/10

The Ghost in the Machine

By Marty Hardin (@mjhardin) In Gilbert Ryle's 1949 book The Concept of Mind, he introduced the phrase which titles this blog entry. He is arguing against Descartes' concept of mind/body...

Posted in Social Media | Tagged communication, Conferences, doctors, engagement, innovation, insight, marketing, Patients, Pharma, research | 2 Comments

25 Jun/10

DTC: Death to Commercials

By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...

Posted in Social Media | Tagged advertising, branding, commercials, communication, Compliance, creative, creativity, digital, DTC, FDA, marketing, Pharmaceutical industry, TV, Video | 4 Comments

18 Jun/10

Understanding the Patient-Doctor Relationship

By Dan Bobear (@dbobear) Chris Schroeder, CEO of HealthCentral, loves what he calls "empowered patients". He spoke about them at this year's DTC conference this spring, and wrote about them in an...

Posted in Social Media | Tagged communication, Communities, Design, digital strategy, Digital Tools, doctors, Health care, HealthCentral, Patients, social media | 1 Comment

17 Jun/10

The Experience of a Lifetime: Erik Hauser & Experiential Marketing

Above: Proctor & Gamble set up posh Charmin toilet tissue-equipped restrooms in New York's Times Square. By Kimberly Reyes (@CommDuCoeur) Aprils National DTC Conference in Washington DC had...

Posted in Social Media | Tagged advertising, branding, communication, consumer, creativity, experiential, innovation, marketing, patient, Pharma, Trends, User Experience | 3 Comments

7 Jun/10

Why Healthcare Reform Isnt Just About Insurance

(Photo by Win McNamee/Getty Images North America) By Kimberly Reyes (@CommDuCoeur) On March 23, 2010, President Obama signed his controversial Healthcare Reform Bill into law, with the objective...

Posted in Social Media | Tagged communication, Compliance, Digital Tools, doctors, drug safety, Education, Health care, Health Care Reform, HITECH, Obama, Patients, Pharmaceutical industry, technology | 2 Comments

2 Jun/10

How Do You Market Pharma Where DTC is Illegal?

This post will continue our week-long theme of "Pharma Without Borders," which inspects how Pharma companies engage with doctors and patients overseas. By Russ Ward (@russcward) Sometimes we...

Posted in Social Media | Tagged advertising, Canada, communication, DTC, global, Legal Issues, marketing, Mexico, Pharma, Pharmaceutical industry, public relations, strategy | 5 Comments

1 Jun/10

Effectively Measuring Social Media ROI in Pharma

Today's post comes from guest author Kurt Mueller, Chief Digital & Science Officer at Roska Digital. With over fifteen years experience providing digital marketing solutions to the Clinical...

Posted in Social Media | Tagged communication, digital strategy, Digital Tools, Facebook, KPI, marketing, Pharma, ROI, social media, Trends | 9 Comments

27 May/10

Pixels & Pills Ultimate Guide to Mobile Devices

By Dan Bobear (@dbobear) No, this is not a shopping guide. Go check out Engadget or Gizmodo if you want advice on the latest shiny things. We'll wait. ...Back? Good. Because here, we're not going...

Posted in Digital Health | Tagged Android, app, communication, doctors, FDA, iPad, IPhone, Mobile phone, Patients, Pharma | 4 Comments

26 May/10

Pixels & Pills’ Ultimate Guide to Online Communities

By Bob Mason (@BobMasonPalio) We've talked before about different types of online communities, from Twitter to virtual worlds. The term, "online community" can mean anything from the "big ones"...

Posted in Social Media | Tagged Blogs, Cancer, communication, Conditions and Diseases, digital strategy, Digital Tools, Education, Facebook, Health, marketing, Online Communities, Online community, Patients, social media, Twitter | 3 Comments

25 May/10

Pixels & Pills’ Ultimate Guide to Facebook

By Sven Larsen (@zemoga) How did this whole Facebook thing get started? All it took was a college dropout and a dream. It was February 2004 when 19-year-old Mark Zuckerberg and his fellow Harvard...

Posted in Social Media | Tagged communication, Communities, digital strategy, Digital Tools, Facebook, Mark Zuckerberg, marketing, Pharma, social media, Social network, technology | 3 Comments

24 May/10

Pixels & Pills’ Ultimate Guide to Twitter

By Kimberly Reyes (@CommDuCoeur) So how does this thing work? When Jack Dorsey, Biz Stone, and Evan Williams launched Twitter in July 2006, little did they know how the micro-blogging platform...

Posted in Social Media | Tagged branding, communication, digital strategy, marketing, Microblogging, Pharma, social media, social networking, Twitter | 3 Comments