Tag Archives: Marketing and Advertising
27 Sep/10
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
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Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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5 Aug/10
Photo courtesy of University of Minnesota By Kimberly Reyes (@CommDuCoeur) Designed to "spur broader and deeper engagement in social media by hospitals, medical professionals and patients," the...
27 Oct/09
By Guy Mastrion Recently, here in the office of provocation and stimulation, I questioned the aesthetics of a particular proposed campaign that we were sending to a client. My challenge had little...