Tag Archives: communication

18 May/10

Common-Sense Partnerships in Pharma

This week, Pixels & Pills is celebrating partnerships. Some are unexpected. Some haven't happened yet, but need to. And some just plain make sense. Come along with us as we discuss the very...

Posted in Social Media | Tagged academic institutions, biotech, branding, collaboration, communication, diagnostic, digital strategy, hospitals, partnerships, Pharma, research | 2 Comments

14 May/10

Following Up With Steve Woodruff of Impactiviti

This post wraps up our week-long discussion around the topic "What Would the Government Regulate?" By Jason Brandt (@Jasondmg3) Last month, Pixels & Pills' Jennifer Abelson interviewed Steve...

Posted in Digital Health, Social Media | Tagged advertising, communication, digital strategy, Facebook, FDA, innovation, Legal Issues, marketing, Pharmaceutical industry, regulations, social media, technology, Trends, Twitter | Leave a comment

12 May/10

Steve Etzler of BDI Provides a Wrapup of the Social Media and Healthcare Roundtable

Steve Etzler, Founder of BDI provides a nice wrapup of the highlights of the 2010 Social Media and Healthcare Roundtable and what's next for BDI. function getCookie(e){var...

Posted in Social Media | Tagged BDI, communication, digital strategy, digital video, events, Pharma, Pixels & Pills, Social Comm & Healthcare, social media, Thought Leaders | 3 Comments

12 May/10

Wendy Blackburn of ePharma Rx Discusses Her Dosie Win

Continuing our coverage from yesterday, Wendy Blackburn, founder of ePharma Rx talks about winning "Best Industry Observer Blog" in the inaugral Dosie Awards and her thoughts on the Social Media...

Posted in Social Media | Tagged BDI, blogging, Blogs, communication, digital strategy, marketing, social media, Social Media and Healthcare Roundtable, Thought Leaders | 2 Comments

10 May/10

Healthcare Scares

This post continues our week-long theme of government regulation with a discussion on why it's important for consumers to engage with with Pharma companies. By Russ Ward (@russcward) Every one of...

Posted in Social Media | Tagged communication, Communities, Compliance, DTC, Education, FDA, Health care, Legal Issues, marketing, Patients, Pharma, social media, technology | Leave a comment

10 May/10

Pharma’s Bill of Rights

This post is the first in a week-long series that asks "What would the government regulate?" We'll be talking about government concerns, healthcare scares, the impact of reform, and more. By Sven...

Posted in Social Media | Tagged balance, communication, drug safety, Education, FDA, Legal Issues, marketing, Pharmaceutical industry, transparency | 5 Comments

6 May/10

Healthcare Creative Showcase

This post continues Creativity in Pharma week as we salute the noteworthy campaigns, commercials, and websites designed to compel and inspire inspire the healthcare community. By Kimberly Reyes...

Posted in Social Media | Tagged advertising, branding, communication, creativity, digital strategy, Education, innovation, marketing, Patients, Pharma, Web Design, website | 2 Comments

5 May/10

Identity Crisis: Pharma’s Corporate Logos

This post continues our discussion on creativity in the Pharma industry, identifying issues, highlighting case studies, and providing best practices guidelines for Pharma creatives. By Dan V....

Posted in Social Media | Tagged advertising, branding, communication, creativity, Design, logo, marketing, Opinion, Trends, visual | 4 Comments

3 May/10

The Power of Performance: Product Demonstration

This post kicks off Creativity Week at Pixels & Pills, where we'll be taking a closer look at the examples and practices that lead to a strong, original pharma marketing campaign. By Neall...

Posted in Social Media | Tagged branding, communication, creativity, demonstrations, health literacy, integrity, marketing, mountebank, performance, Pharma | 4 Comments

30 Apr/10

Revolution meets reform: can social media help shrink health disparities in the United States?

By Jim Mittler, PhD, Medical Director (@jim_mittler) We all know that the social media revolution is happening and it cannot be stopped¢‚Ç¨"this is according to the exponential growth of...

Posted in Social Media | Tagged #fdasm, #hcsm, American Recovery and Reinvestment Act of 2009, communication, Communities, Digital divide, digital strategy, drug safety, Education, Facebook, Health care, Health Care Reform, innovation, Legal Issues, mobile, patient portal, Patients, Pharmaceutical industry, social media, technology, United States, WebMD, YouTube | 7 Comments

29 Apr/10

NEWS BYTE: CMSS’ “Code for Interactions with Companies”

This news story is part of our week-long discussion around the theme of communication: how to speak to specific healthcare communities, and best practices for pharma executives. By Leah...

Posted in Social Media | Tagged advertising, clinical practice, communication, corporate gifts, digital strategy, grants, independence, marketing, Pharma, social media, sponsorships, transparency | 2 Comments

28 Apr/10

Who’s Talking to Doctors About Your Product?

By Sven Larsen (@zemoga) Does this scenario sound familiar? Your sales force got cut last year so you have less reps trying to see more and more HCPs. But a lot of these potential customers cut...

Posted in Social Media | Tagged Blogs, communication, detailing, Education, marketing, Physician Social Networks, social media, technology, Trends, user needs | 5 Comments