Tag Archives: commercials
Trans-Media Storytelling
By Sven Larsen (@zemoga) You probably know that you should be telling stories in your work. But do you know how? The concept of storytelling as an art form gained prominence in recent years in...
Posted in Digital Health, Social Media
Tagged attention, Blogs, brand, celebrities, commercials, conversation, data, different, Facebook, information, lecture, marketing, medium, mythology, narrative, pictures, presentation, print, social media, storytelling, television, transmedia, Twitter, variety, Video
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What Can You Do With 15 Seconds?
By Jason Brandt (@Jasondmg3) In this recent Ad Age article, author and editor-at-large Jack Neff discusses new reseach showing that 30-second television commercials are declining in popularity in...
Posted in Social Media
Tagged ads, advertising, audience, brand, commercials, communication, cost, market share, Marketing and Advertising, online, OTC, retention, ROI, television
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DTC: Death to Commercials
By Guy Mastrion (@gmastrion) I'm going to speak heresy as an advertising creative director, specifically one working in healthcare. I'm coming to the belief that the FDA should put an end to...
Posted in Social Media
Tagged advertising, branding, commercials, communication, Compliance, creative, creativity, digital, DTC, FDA, marketing, Pharmaceutical industry, TV, Video
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Beloved Pharma TV Commercials
This post is part of our series on creativity in Pharma, where we'll highlight some of our favorite campaigns, provide case studies on truly innovative marketing techniques, and celebrate a crucial...
Posted in Social Media
Tagged advertising, branding, Cialis, commercials, creativity, Cymbalta, Detrol, DTC, innovation, Lunesta, marketing, media, Patients, Pfizer, Pharma, Pristiq, social media, television, Trends, Zoloft
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