Tag Archives: communication
Join P&P At BDI’s Social Communications & Healthcare 2011: Case Studies and Roundtables
Weve spent the last couple of years talking about how we, as healthcare marketers, can make a difference by utilizing, and encouraging the use of (OK, maybe pushing for a little), social media in...
Posted in Social Media
Tagged business, communication, conference, Conferences, events, innovation, Pharma, Pharmaceutical industry, social media, Social network
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Could Pharma Learn How to be More Open and Cutting-Edge from the FDA?
By Rob Kempton (@manonthemooncon) When you think cutting-edge use of social media, youre probably not thinking of the FDA. While the agency has been criticized for not expediently issuing social...
Posted in Digital Health, Social Media
Tagged access, agency, communication, community, criticize, empower, engagement, FDA, government, guidelines, information, initiative, innovation, monitoring, patient, privacy, real time, social media, transparency
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After Facebook, the Deluge
by Krissy Goelz (@krisgoelz)Were not the first ones to tell you that Facebook is changing its commenting policy for pharma pages. Lots of our compatriots have done that in recent days. For a...
Posted in Social Media
Tagged communication, Communities, community, Digital Tools, FDA, Legal Issues, social media, Social network, technology, Trends
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Social Media and Privacy
By Carl Turner (@leftyrightbrain) Pharma leaders are coming together at Digital Pharma West for an exciting exchange of innovative ideas in digital communication, especially in a heavily regulated...
Posted in Social Media
Tagged communication, Communities, Compliance, confidentiality, data, digital, doctor, EHR, EMR, healthcare, law, medical advice, multichannel, patient, penalty, policy, privacy, reputation, sharing, social media, violation
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Do You Have a Multi-Channel Marketing Strategy?
By Kimberly Reyes (@CommDuCoeur) In this age of accelerated technology, a brand has an almost infinite amount of platforms where it can interface with its consumers. The opportunities run the...
Posted in Social Media
Tagged communication, conference, consumers, device, doctor, event, internet, marketing, media, messaging, mobile, multi-channel, patient, San Francisco, social media, strategy, technology, Trends
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Autism and Technology: Helping Individuals with Autism Communicate
Today's guest blog post is by Alexander Price, who teaches children with autism and works collaboratively with the families of children and adults with autism spectrum disorders, as well as the...
Posted in Digital Health
Tagged american sign language, app, autism, cheap, communication, community, cost, developmental disabilities, device, disorder, Education, iPad, iPod Touch, language, mobile, obstacle, portable, schedule, stigma, technology, training, verbal
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Generation Y and Health: Marketing to Millennials
This post continues our series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Social Media
Tagged access, authenticity, brand advocate, communication, community, decision, digital, diligence, doctor, Generation Y, Health, information, marketing, millennial, mobile devices, motivation, online, parents, relationship, research, search, social media, technology
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PHARM FRESH: Ed Bennett Talks About His Resource List for Hospitals Looking Into Social Media
Ed Bennett, the Director of Strategy at University of Maryland Medical Center, helps hospitals implement effective social media strategies by explaining the importance of engaging the patient...
Posted in Social Media
Tagged advocate, communication, community, Ed Bennett, engagements, Hospital, patient, Pharm Fresh, social media, University of Maryland
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Generation Y and Health: The Healthcare Revolution
This post continues our new series on Generation Y and their relationship with their health. From challenges to epidemics, this series attempts to expose how these digital natives are managing...
Posted in Digital Health, Social Media
Tagged adoption, application, civic, collaboration, communication, Design, diversity, doctor, e-mail, Education, Generation Y, happiness, healthcare, holistic, independent, inefficiency, iPad, medical information, millennial, patient community, practice management, revolution, sharing, Skype, social media, technology, transparency
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Interview with Hope Phones’ Tierney O’Dea
Back in February, we held a tweetup and phone drive at the 10th Annual ePharma Summit in NYC to benefit HopePhones.org. We interviewed Tierney O'Dea about how she became involved with Hope Phones...
Posted in Social Media
Tagged #epharma, adherence, campaign manager, cell phones, clinic, communication, doctor, emergency, environment, family, healthcare, HIV, hope phones, Hospital, information, laptop, Medic Mobile, medication, Medicine, mobile, network, organization, phone drive, public health, recycle, social impact, Tierney O'Dea, tuberculosis, Tweetup, waste
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Issues in DTC: New Approaches to Patient Compliance
By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
Posted in Social Media
Tagged #dtc2011, adherence, communication, convention, dialogue, doctor, DTC, e-patients, economy, Epocrates, event, Google Body Browser, healthcare, healthcare outcomes, individuality, information, medication, mobile, patient, patient compliance, patient literacy, personalization, Pharmaceutical industry, responsibility, ROI, University of Oregon
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