Tag Archives: Customer relationship management
Has Social Media Made “Crisis Communications a Thing of the Past?
By Sven Larsen (@zemoga) On July 26 at the ExL Pharma 6th Annual Public Relations & Communications Summit, Deborah Sittig led a panel discussion called "Social Media in a Crisis (for a full...
Handling Patient Communities
This post is part of a week-long series centered around the theme of communication. This week, well identify important communities and provide tips and guidelines on how to effectively reach them....
For The Healthcare Community, There’s An “App” For That
By Marty Hardin (@mjhardin) Whats so great about the iPad? Okay, lets get this clear up front. I havent seen or touched the iPad. But based on 25+ years of using Apple products, a lifetime of...
Posted in Digital Health
Tagged Apple, communication, Compliance, Customer relationship management, Design, Digital Tools, Education, Health care, innovation, iPad, Patients, technology, Touchscreen, Trends, User interface
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Conversation Starters: Rep Access Tools
Back in February, Damon Caiazza of GSW gave us a few good reasons not to abandon the sales force. Now he's back with another guest blog post packed with advice on how sales representatives can...
How to Build Online Relevance and Trust
By Russ Ward (@russcward) I was thinking that to have a close circle of good friends is to have a trusted relationship with each person. Typically we make regular contact with each other to share...
Dave deBronkart is “e-Patient Dave”
Live From the E-Pharma Summit (#epharma) Dave deBronkart, Co-Chairman of the Society of Participatory Medicine provides some unique insight in to the patient's approach to digital media and...
Posted in Social Media
Tagged #epharma, communication, Communities, Customer relationship management, digital strategy, Digital Tools, e-pharma summit, Education, Health Care Reform, Patients, Pharma, Pharmaceutical industry, physicians, social media, technology, Thought Leaders, Trends, User Experience, user needs
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Damon Caiazza of GSW Doesn’t Want to Talk About Social Media
Live from the E-Pharma Summit (#epharma) Damon Caiazza of GSW explains why he thinks Pharma companies shouldn't be talking too much about social media. Watch as Damon calls for an increased focus...
Does Facebook Make Patients Sicker?
By DJ Edgerton (@wiltonbound) Have you ever heard the expression "You're judged by the company you keep?" Now your social circle can even affectyour credit. Social media is being monitored. You...
How Pharma Companies are Using Twitter
By Dan Bobear (@dbobear) Twitter is the current "mot de jour and an increasing part of many companies marketing and corporate communications efforts. But like any media tool there are a number of...
How Barack Obama Can Help Your Business
By DJ Edgerton (@wiltonbound) Have you ever thought of the government as a business partner? Over the holidays I managed to catch up on a lot of reading. The always insightful Chris Brogan had an...
Angels We Have Heard… in Pharma?
By Sven Larsen (@zemoga) This is the time of year for celebration, for doing good. This is the time of year that you hear a lot about goodwill toward men. But at work? The closest you're likely...
Posted in Social Media
Tagged advertising, communication, Communities, community outreach, Customer relationship management, digital strategy, Digital Tools, Education, johnson and johnson, marketing, media, Pharma, Pharmaceutical industry, social media, Thought Leaders, Trends, User Experience, user needs
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Is Your Doctor on Yelp?
By Russ Ward (@russcward) Do you use Yelp? It's a popular review site for restaurants, salons, retail outlets and, oh yeah, doctors. Yelp is just one of the the latest tools that helps patients...