Tag Archives: e-detailing

Leigh Householder of GSW on the iPad and e-Detailing

Leigh Householder, VP, Digital Strategist for GSW talks about her history as a longtime blogger and how GSW is using what she learned to create e-Detailing modules for the latest technology...
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Thinking Doctors? Think Smartphones.

Photo courtesy of Fast Company By Sven Larsen (@zemoga) A recent survey investigated physicians use of smartphones, and how it fits in to their detailing preferences. Here are some of the top...
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Changing How We Communicate with Doctors

By Todd LaRoche (@toddlaroche) Its no surprise studies indicate that physicians can enhance patient satisfaction by spending more time with them during office visits. Conversely and challenging...
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